Traditional Co-op Marketing Program
The mission of the Utah Cooperative Marketing Program is to leverage state and co-op partner funding
to attract out-of-state visitors to increase tourism expenditures
Stretch your out-of-state marketing dollars by partnering with the Utah Office of Tourism (UOT). Destination marketing organizations and non-profit tourism-related entities (in existence for one year or more) are eligible to apply for up to $250,000 in matching money for out-of-state promotions. The intent of the cooperative program is not only to market your project, area, or event but also to extend the brand of the state. We are excited to help fund your project and see the tourism and economic gains you and your organization can provide to the residents of Utah.
Since 2020, the co-op program has allowed a portion of every application to include in-state marketing. If you are classified as a Destination Marketing Organization (DMO) you may apply 25% or $50,000, whichever amount is greater, of your application to in-state marketing efforts. All other types of eligible applicants may apply 15% or $35,000, whichever amount is greater, of your application to in-state marketing efforts. We encourage joint applications as long as no individual contributor goes over the $250,000 cap. Joint applications are also eligible for the in-state marketing options.
To date, the UOT has funded 944 applications totaling $53,447,101 and
extended the state’s brand to $106,894,202 in out-of-state marketing dollars.
Before beginning your application, please review the 2024 Traditional Cooperative Marketing Guidelines. To request access to the Utah logo(s) for your co-op related marketing materials, please fill out and submit this form.
NEW! Co-op Grants UPDATE 2024 Deadlines
- May 1st (Wednesday) – 2024 Guidelines Released
- May 22nd (Wednesday) @ 12:00 pm – Partners Webinar
- May 31st (Friday) @ 9:00 am – Applications Open
- June 28th (Friday) @ 5:00 pm – Applications Close
- July 29th & 30th (Monday & Tuesday) – Oral Interviews
- August 9th (Friday) – Awards Announced
Round 2023 Co-op Award Recipients
Congratulations to this year’s grant recipients, announced August 11, 2023. View the full list here.
New Application Portal for 2023
The Utah Office of Tourism has transferred the application process of the Traditional Cooperative Marketing Program to Salesforce in alignment with the other grants offered by the Governor’s Office of Economic Opportunity (GOEO). The format of the application remains the same as years prior, the hosting platform and URL link to apply have changed. The previous Simpleview Extranet URL link will not work and your username and password will not transfer over.
If you have previously applied for a grant with the Governor’s Office of Economic Opportunity (Utah Outdoor Recreation Grant, Rural County Grant, etc.) use that login information to access the cooperative marketing program application. If you have not applied for a grant opportunity with GOEO before, select “New User?”
Access the new application portal by visiting the following link: goed.my.salesforce-sites.com/econ
2023 Traditional Co-op Program
- 2023 Co-op Program Guidelines
- Co-op Application Portal (NEW platform in Salesforce)
Useful Links:
- Utah Tourism Industry Metrics/Research
- Utah Brand Logos
- Board of Tourism Development
- Co-op Legislation
- Round 2017 Co-op Awards
- Round 2018 Co-op Awards
- Round 2019 Co-op Awards
- Round 2020 Co-op Awards
- Round 2021 Traditional Co-op Awards
- Round 2021 Forever Mighty® Awards
- Round 2021 Traditional and Forever Mighty Revised Awards (Only includes awards that received increased funding)
- Round 2022 Co-op Awards
- Round 2023 Co-op Awards
Traditional Co-op Program Contact:
Kevin Blomquist, Grants Compliance Specialist
kblomquist@utah.gov, 435-899-9221
UOT Committees
UTAH STATE SCENIC BYWAY COMMITTEE
The Utah State Scenic Byway Program is a statewide partnership intended to provide educational, economic, and recreational benefits to travelers and Utah citizens through the unique designation of identifying the most outstanding tourism routes and transportation corridors in Utah.
Meeting information can be found on the Utah Public Notice Website. Please search:
Government Type: State Agency
Entity: Governor’s Office > Office of Economic Opportunity
Public Body: Utah State Scenic Byway Committee.
06/13/22- Salt Lake City – Agenda
9/19/22 – Salt Lake City – Agenda
TRAVEL TRADE ADVISORY COMMITTEE
The Travel Trade Advisory Committee is tasked with the development of an annual Strategic Travel Trade Plan for the Utah Office of Tourism, Film and Global Branding. Discussions include but are not limited to: International market prioritization, fund allocation, multi-channel marketing diversification, in-market representative contracts and inclusions and familiarization tour and trade show scheduling.
Contact: Rachel Bremer, Tourism Global Markets Director
801-538-1384, rbremer@utah.gov
WELCOME CENTER ADVISORY COMMITTEE
The Welcome Center Advisory Committee aims its work at developing strategic initiatives at each of the six Utah Office of Tourism-run Welcome Centers statewide. Committee responsibilities include visitation analysis, interpretive displays and updates, mechanisms to enhance the visitor experience and survey/data collection in an effort to quantify visitation to, and in, Utah.
Statewide Tourism Partners
300 N. State St., Council Hall, Salt Lake City, 84114, (801) 538-1900, (800) 200-1160, www.visitutah.com
Facebook: www.facebook.com/utahofficeoftourism
Twitter: @VisitUtah
Bureau of Land Management
440 W. 200 South, Suite 500, Salt Lake City, 84101, (801) 539-4001, www.blm.gov/office/utah-state-office
Ski Utah
2749 E Parleys Way, Suite 310, Salt Lake City, 84109, (801) 534-1779, www.skiutah.com
U.S. Forest Service
324 25th St., Ogden, 84401, (801) 625-5306, www.fs.usda.gov
Utah Hotel & Lodging Association
PO Box 1028, Kaysville, 84037, (801) 725-2879, www.uhla.org
Utah Restaurant Association
5645 South Waterbury Way, #D-203, Salt Lake City, 84121, (801) 322-0123, https://utahrestaurantassociation.org
Utah State Parks & Recreation
1594 W. North Temple, #116, Salt Lake City, 84116, (801) 538-7220, stateparks.utah.gov
Utah Tourism Industry Association
P.O. Box 817, Draper, 84020, info@utahtourism.org, utahtourism.org
Northern Utah
Bear Lake Convention & Visitors Bureau (Rich County)
69 N. Paradise Parkway, Bld A, Garden City, 84028, (435) 946-2197, (800) 448-2327, www.bearlake.org
Box Elder County Tourism
1 South Main St., Brigham City, 84302, (435) 734-3315, (877) 390-2326, www.boxelder.org
Cache Valley Visitors Bureau (Cache County)
199 N. Main St., Logan, 84321, (435) 755-1890, (800) 882-4433, www.explorelogan.com
Davis County Tourism & Events
61 S. Main Street, Rom 304, Farmington, 84025, (801) 451-3237, www.discoverdavis.com
Duchesne County Chamber of Commerce
50 E. 200 S., Roosevelt, 84066, (435) 722-4598, www.uintabasin.org
Flaming Gorge Chamber of Commerce (Daggett County)
PO Box 219, Manila, 84046, (435) 784-3218 x135, www.flaminggorgecountry.com
Heber Valley Tourism
475 N. Main St., Heber, 84032, (435) 654-3666, (866) 994-3237, www.gohebervalley.com
Morgan County Tourism (Morgan County)
Morgan, 84050, (801) 829-3461, contact, www.morgantourism.com
Ogden/Weber Convention & Visitors Bureau | Visit Ogden (Weber County)
2411 Kiesel Avenue #401, Ogden, 84401, (801) 778-6250, (800) 255-8824, www.visitogden.com
Park City Chamber of Commerce | Convention & Visitors Bureau (Summit County)
1850 Sidewinder Drive #320, Park City, 84060, (800) 453.1360, www.visitparkcity.com
Council Hall Welcome CenterHistoric Council Hall, Capitol Hill, 300 N. State Street, Salt Lake City, 84114, (801) 538-1398
Uintah County Travel & Tourism
152 E. 100 N., Vernal, 84078, (800) 477-5558, www.dinoland.com
Utah Valley, Explore (Utah County)
220 W. Center St., Suite 100, Provo, 84601, (800) 222-8824, www.utahvalley.com
Visit Salt Lake (Salt Lake County)
90 S. West Temple, Salt Lake City, 84101, (801) 534-4900, (800) 541-4955, www.visitsaltlake.com
Visit Tooele County
Tooele, 84074, (435) 843-3150, https://tooeleco.org/
Central Utah
Carbon County Office of Tourism
751 East 100 North, Suite 2600, Price, 84501, (435) 636-3701, https://www.carbonutah.com/
Emery County Tourism Office
50 Main St., Castle Dale, 84513, (435) 381-3560, www.theswellutah.com
Juab County Travel Council
4 S. Main St., Nephi, 84648, (435) 623-5203, (800) 748-4361, www.juabtravel.com
Millard County Tourism
71 S. 200 W., Delta, 84624, (888) 463-8627, www.millardcounty.com
Sanpete County Travel Council
191 N. Main St., Manti, 84642, (435) 835-4321, www.sanpete.com
Sevier County Travel Council
250 N. Main St., Richfield, 84701, (435) 893-0400, www.sevierutah.net
Southern Utah
Beaver County Travel Council
40 S. Main St., Beaver, 84713, (435) 438-5438, (866) 891-6655, https://visitbeavercounty.com/
Cedar City & Brian Head Tourism Bureau (Iron County)
581 N. Main St., Cedar City, 84721, (435) 586-5124, www.visitcedarcity.com
Garfield County Office of Tourism
55 S. Main St., Panguitch, 84759, (435) 676-1160, (800) 444-6689, www.brycecanyoncountry.com
Greater Zion Convention & Tourism Office (Washington County)
20 N. Main Street #105, St. George, 84770 (435) 634-5747, www.greaterzion.com
Kane County Office of Tourism
78 S. 100 East, Kanab, 84741, (435) 644-5033, (800) 733-5263, www.visitsouthernutah.com
Moab Area Travel Council (Grand County)
25 E Center St, Moab, 84532, (435) 259-1370, (435) 259-8825, www.discovermoab.com
Piute County Tourism
550 N. Main St., Junction, 84740, (435) 577-2949, (435) 577-2840 www.piutecounty.org
San Juan County Visitor Services: Utah’s Canyon Country
117 S. Main St., PO Box 490, Monticello, 84535, (435) 587-3235 x5006, (800) 574-4386, www.utahscanyoncountry.com
Wayne County Travel Council: Capitol Reef Country
Junction Hwy. 12/24, Torrey, 84775, (435) 425-3365, (800) 858-7951, https://capitolreefcountry.com