The 2026 Tourism Business Development Workshop is April 22-23, at the Kanab Center. Details here.

Utah Office of Tourism

Featured Opportunities, Resources, and News

Red Rock formations canyon with river and stary sky

APRIL IS DARK SKY MONTH

We’re celebrating with new VisitUtah.com features “Dark Sky Mode”, a new stargazing film, and enter to win a two-night stay at a certified Dark Sky camp.

TOURISM BUSINESS DEVELOPMENT WOKSHOP

See you at the workshop April 22-23, in Kanab. View the hands-on experiences and full session descriptions (agritourism, astrotourism, creative economy).

Family of hikers at outlook of red rock formations

ADVENTURE SAFE DAY MAY 16

Join us in encouraging residents and visitors to recreate responsibly and protect the places that make Utah special. Sign up by April 22.

AGRITOURISM SURVEY

Calling farmers, ranchers, and agricultural business operators to help us better understand the economic impacts of agritourism. Survey ends April 29.

TOURISM HALL OF FAME NOMINATIONS

Nominate an individual who's leadership contributions have elevated Utah’s tourism industry. Tourism Hall of Fame nominations open now through May 1.

Group of people with Utah State Capitol building in the foreground

CO-OP GRANT RESOURCES

View the webinar, guidelines, and resources for Cooperative Marketing Grants Round 2026. Application submission period May 9 - June 10.

FRANCE SALES MISSION

Our Global Markets team and tourism partners participated in a sales mission to France for tour agency presentations and tour operator meetings.

Movie camera filming a puppet with puppeteer in view

APPROVED FILM PRODUCTIONS

Seven productions were approved for film incentives, generating an estimated economic impact of $12.6 million, 600+ new jobs, and filming in 11 counties.

APRIL NEWSLETTER

The latest partner newsletter is now available. View the current and past editions and subscribe to receive on the first Tuesday of each month.

View our new Stargazing in Utah: Nearby Dark Sky Parks for All Ages video for inspiring ways to celebrate International Dark Sky Week April 13-20.

Cedar City earns National IMBA Trail Town designation honoring communities that exhibit exceptional commitment to building, maintaining and celebrating trail systems.

Congratulations to our Managing Director, Natalie Randall, who will also serve as Deputy Director of the Governor's Office of Economic Opportunity.

The National Park Service nonresident fee includes the standard entrance fee, plus a $100 fee per person aged 16+ at Utah's Bryce Canyon and Zion national parks.

Learn how Utahns can commemorate and celebrate America's 250th anniversary by working with local communities and partners. State-wide potluck anyone?

National Travel and Tourism Week is May 3-9, 2026. This annual event was established by U.S. Travel Association to spotlight travel’s impact. View the toolkit.

Save the Date for the state tourism industry annual Utah Tourism Conference, Oct 13-16, at the Grand Hyatt Deer Creek. A Call for Content is open through May 1.

Arches National Park will not require advanced timed-entry reservations this year. Visitors may enter the park at any time during operating hours.

Thanks to those who provided feedback for the 2025 Q4 quarterly Industry Stakeholder survey. You can view the full report results here

View the Visitor-Generated Tax Revenue fact sheet for out-of-state visitor revenue supporting transportation, education, health and human services, natural resources, etc.

We appreciate your support! Registration is now closed for the Utah Tourism Business Development Workshop. See you April 22-23 in Kanab.

If you represent a county DMO and would like to contribute local professional assets to our online library for others to promote, learn more on our Utah Media webpage.