Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us, the Utah Office of Tourism, prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper engagement […]
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Potential Government Shutdown
We are monitoring the situation unfolding around the federal government funding bill and a potential shutdown and are concerned about the impact it could have on travel. At […]
Tourism Exchange
Utah Office of Tourism in partnership with Tourism Exchange USA Utah & Tourism Exchange USA Supplier Webinar Join us for an informational […]
NEW Resources
This page will feature resources that may be of interest and benefit to our industry partners and others. Utah Grant Playbook The Governor’s Office of Planning and […]
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