Utah Office of Tourism

Featured Opportunities, Resources, and News

Group of people with Utah State Capitol building in the foreground

CO-OP GRANT RESOURCES

Now accepting Round 2026 Co-op Marketing Grant application submissions through June 10. Resources, guideline, and  webinar available. 

Family of hikers at outlook of red rock formations

ADVENTURE SAFE DAY MAY 16

Join us at key locations statewide for educational materials and incentives to recreate responsibly and protect the places that make Utah special.

Train going over a bridge in a field with mountains at sunset

UTAH TOURISM CONFERENCE

Early bird registration is open for this annual industry conference, October 13-16, in the Heber Valley. Hosted by the Utah Tourism Industry Association.
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WORKSHOP RESOURCES

Resources now available from the Tourism Business Development  Workshop. Thank you to all participants for your support.  See you in 2027.

Two women walking
UTAH PERSON CREATIVE 

View our new Urban and Outdoors campaign celebrate the ability to pair vibrant city life with unforgettable outdoor adventure in the same day.

Movie camera filming a puppet with puppeteer in view

APPROVED FILM PRODUCTIONS

Seven productions were approved for film incentives, generating an estimated economic impact of $12.6 million, 600+ new jobs, and filming in 11 counties.

Family over looking canyon at sunset

MAY NEWSLETTER

The latest partner newsletter is now available. View the  current and past editions and subscribe to receive on the first Tuesday of each month.

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VISITOR SPENDING

View the fact sheet to learn how visitor spending generated $1.2 billion in state and local tax revenue in Fiscal Year (FY) 2024 and supported Utah services. 

Celebrate Always Adventure Safe and enter our giveaway by May 31 for a chance to win one of five prize packs: a guided canyon tour, rafting experience, and more.

We're also celebrating Adventure Safe Day at Kilby Block Party, May 15-17, at the Utah State Fairgrounds. Look for our booth for free safety checklists and activity books.

Our Global Markets team will attend IPW in Fort Lauderdale, May 17-21, to meet with international buyers, U.S. suppliers and top media outlets. Stop by our booth for hellos.

Registration now open for the 2026 Utah Tourism Conference, with Early Bird pricing through June 30. Come together to build on the future of Utah’s tourism industry.

Congratulations to our Managing Director, Natalie Randall, who will also serve as Deputy Commissioner within Governor's Office of Economic Opportunity.

Learn how Utahns can commemorate and celebrate America's 250th anniversary by working with local communities and partners. State-wide potluck anyone?