The Utah Office of Tourism is a measurement-driven organization. In addition to monitoring industry and marketing metrics, it conducts research on its visitors and the Utah communities that welcome them.
Explore the interactive dashboards below to discover lodging metrics, tourism-related taxes, visits and more. Each topic is on its own dashboard page, so navigate with the left-right arrows on the bottom left, or… expand by clicking ‘Google Data Studio’ on the bottom right!
Sources: KANTAR TNS, Kem C. Gardner Policy Institute, National Parks Service, SLC International Airport, Smith Travel Research, Tourism Economics, Utah Dept. of Natural Resources, Utah Tax Commission, U.S. Travel Association
Looking for more on who, when, how and why visitors come to Utah? 2018 Visitor Profile
Looking for more summary statistics on everything tourism in Utah? 2019 Utah Tourism Industry Brochure
Looking for the economic impact of tourism per county in Utah? Utah-Travel-and-Tourism-County-Profiles-2018
Looking for all in-depth reports on tourism in Utah? Gardner Policy Institute Tourism Research
Looking for current macro-economic trends on global visits to the USA? 2018 Performance and 2019 Prospects
Additionally, we stay tuned to market research by:
David Williams, Associate Managing Director