INTERNATIONAL TRAVEL TRADE TEAM
Rachel Bremer, Tourism Global Markets Director
801-347-3454, [email protected]
385-395-5535,[email protected]
[email protected]
International In-Market Representation Firms
The UOT International Team is located across the globe! Our office contracts in-market representation firms in the international countries deemed of value to the Utah economy for visitation numbers, length of stay, and spend per trip. These rep-firms manage travel trade, public relations, social media, and consumer-facing activations and campaigns alongside our in-house SLC team. The Utah Office of Tourism is represented in the following countries:
- Australia/New Zealand
- France/Belgium
- Canada
- China
- Germany/Switzerland/Austria
- India
- United Kingdom/Ireland
NEW – International Market Profile Sheets
The purpose of these market profile sheets is to give a quick overview of the travel behaviors, forecasted trends, air connectivity, market conditions, and a general visitor profile for each of the major international markets the UOT is highly invested in.
A new feature that we added to this year’s version is that we hyperlinked to the webpage of a Utah tour package from each of the top wholesaler and tour operators in that market to demonstrate the partnership and exposure that we’re receiving from these industry stakeholders, as well as to give more context on how our state is being positioned by these travel trade partners.
Please be assured this is not the sole promotion of our state from the packages listed, as our destination is receiving significantly more promotion from each of these tour operators across additional tour packages, within their customized and tailor-made trips for FIT guests, and for ad-hoc bookings. These links to tour packages are solely an example of their Utah product for your knowledge.
We also listed the top receptive tour operators for each market to help with your knowledge of who the top tour operators are primarily contracting with in each market.
Recommended Usage
As you work to get additional partners in your individual counties involved in more international efforts, especially those with limited experience working in these markets, these profile sheets are a great tool to provide a base level knowledge of the travel behaviors and cultural differences to help prepare the frontline hospitality staff, the hotel sales managers, visitor services desks, and more for best practices with working with these international visitors.
We highly encourage you all to share this with your lodging and restaurant consortiums, your visitor services teams, outfitters and guides, and other tourism partners that you are onboarding for international readiness training.
These are all print-ready and you are welcome to share the physical copies out as well.
Going Forward
We’ll plan to have these printed out to distribute at the international break out sessions during the Utah Tourism Conference this year. Our team will also plan to update these sheets on an annual basis as needed.
Please let us know if you’d like to jump on a call to go over any questions you may have from your side.
Build Your Lodging Inventory for International Travelers
Receptive tour operators are local wholesalers of tourism products (accommodations, guided activities, etc.) who create packages to market to tour operators around the world. These operators play a role in getting your product into tour itineraries globally, which expands your destination’s reach and audience considerably.
If you are interested in selling to the international market, work with your hotels and lodging properties to partner with an operator to increase international bookings to your destination. For more information, please contact Emma Kwanin, our Global Markets Specialist, at [email protected].
Attend Domestic or US-based International Trade Shows
The Utah Office of Tourism attends the following domestic and US-based international trade shows throughout the year. Contact Emma Kwanin, our Global Markets Specialist, at [email protected] to find the right opportunities for you.
- Go West Summit
- IPW
- IITA Summit
- NTA Travel Exchange
- ABA Marketplace
- RTO Summit
- Active America China
- Travel Alliance Partners (TAP)
Translate Your Promotional Materials Into Other Languages
Our International Team publishes travel guides in-language for our key international markets every other year. This effort is aided by our international in-market representative firms, which offer translation services and editing for content accuracy. If you are interested in having the Utah Office of Tourism’s international representatives translate a marketing piece for you at a discounted rate, contact Rachel Bremer, our Global Markets Director, at [email protected].
Host an International Familiarization Tour (FAM)
Our office hosts international trade and media FAM tours as a portion of our global strategy. This is a cost-effective way to enter the international marketing space through coverage in earned media or personalized product development and education. Additionally, it strengthens your international industry partnerships and relationships. To learn more about how and why we host FAM Tours, read our International FAM Tour Playbook and connect with Rachel Bremmer, our Global Markets Director, at [email protected].
Get Involved with Brand USA Partnerships
Every fiscal year, the Utah Office of Tourism contributes to the Brand USA marketing programs every fiscal year. This contribution may include attendance at the Brand USA sales missions, trade shows/virtual trade shows, execution of global consumer marketing via Brand USA affinity marketing channels, participation in the Discovery Badge training program for travel agents globally, and other various programs provided by Brand USA. Brand USA in turn, offers additional value via 20% marketing uplift or via additional added value through their advertising partners and travel trade partners. The Utah Office of Tourism’s level of participation varies every fiscal year, although some programs include partner co-operative marketing opportunities and/or other peripheral partner involvement opportunities. You can learn more about Brand USA and its partner programs and resources here. Or contact Rachel Bremer, our Global Markets Director, at [email protected].
Participate in International Co-Ops
Our in-market representation firms create co-operative marketing opportunities for Destination Marketing Organization (DMO) partners to be able to engage and market in each international market at different levels. This serves as an excellent way to enter a market before joining a sales mission or maintain market education and brand awareness. Opportunities presented include opting into Online Travel Agent (OTA) campaigns such as Expedia or TripAdvisor, joining a traditional tour operator co-operative marketing campaign, leading an agent training webinar, joining a larger multi-channel digital/programmatic campaign, a printed guide opportunity, or a consumer activation. These co-ops are typically extended to partners at the beginning of every fiscal year, and sent out by the market managers.
Contact Emma Kwanin, our Global Markets Specialist for the EU, [email protected].
Contact Zach Fyne, our Global Markets Specialist for Canada, Australia/New Zealand, India, and China, [email protected].
For general questions, contact Rachel Bremer, our Global Markets Director, [email protected].
Join UOT International Sales Missions
The Utah Office of Tourism provides the opportunity for local DMO partners to travel in partnership with our office to our key international markets. International Sales Missions allow us to expand our messaging to key media through events and desksides, build our relationships with airline partners, develop product with key tour operators and online travel agencies (OTAs) and create consumer activations in-market. To learn more about how and why we host International Sales Missions, read our International Sales Mission Playbook and reach out to Rachel Bremer, our Global Markets Director, at [email protected].
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