Zach Fyne, Global Markets Specialist

385-395-8211, zfyne@utah.gov

 

Taylor Hartman, Global Content & Tour Specialist 
303-803-7377, thartman@utah.gov 

 

International In-Market Representation Firms
The UOT International Team is located across the globe! Our office contracts in-market representation firms in the international countries deemed of value to the Utah economy for visitation numbers, length of stay, and spend per trip. These rep-firms manage travel trade, public relations, social media, and consumer-facing activations and campaigns alongside our in-house SLC team. The Utah Office of Tourism is represented in the following countries:

• Australia/New Zealand
• France/Belgium
• Canada
• China
• Germany/Switzerland/Austria
• India
• United Kingdom/Ireland

---

Build Your Lodging Inventory for International Travelers
Receptive tour operators are local wholesalers of tourism products (accommodations, guided activities, etc.) who create packages to market to tour operators around the world. These operators play a role in getting your product into tour itineraries globally, which expands your destination’s reach and audience considerably. 

If you are interested in selling to the international market, work with your hotels and lodging properties to partner with an operator to increase international bookings to your destination. For more information, please contact Jody Blaney, our Global Markets Specialist, at jblaney@utah.gov.

---

Attend Domestic or US-based International Trade Shows 
The Utah Office of Tourism attends the following domestic and US-based international trade shows throughout the year. Contact Jody Blaney, our Global Markets Specialist, at jblaney@utah.gov to find the right opportunities for you.

• Go West Summit
• IPW
• IITA Summit
• NTA Travel Exchange
• ABA Marketplace
• RTO Summit
• Active America China
• Travel Alliance Partners (TAP)

---

Translate Your Promotional Materials Into Other Languages 
Our International Team publishes travel guides in-language for our key international markets every other year. This effort is aided by our international in-market representative firms, which offer translation services and editing for content accuracy. If you are interested in having the Utah Office of Tourism’s international representatives translate a marketing piece for you at a discounted rate, contact Rachel Bremer, our Global Markets Director, at rbremer@utah.gov.

---

Host an International Familiarization Tour (FAM) 
Our office hosts international trade and media FAM tours as a portion of our global strategy. This is a cost-effective way to enter the international marketing space through coverage in earned media or personalized product development and education. Additionally, it strengthens your international industry partnerships and relationships. To learn more about how and why we host FAM Tours, read our International FAM Tour Playbook and connect with Taylor Hartman, our Global Content & Tour Specialist, at thartman@utah.gov.

---

Get Involved with Brand USA Partnerships 
Every fiscal year, the Utah Office of Tourism contributes to the Brand USA marketing programs every fiscal year. This contribution may include attendance at the Brand USA sales missions, trade shows/virtual trade shows, execution of global consumer marketing via Brand USA affinity marketing channels, participation in the Discovery Badge training program for travel agents globally, and other various programs provided by Brand USA. Brand USA in turn, offers additional value via 20% marketing uplift or via additional added value through their advertising partners and travel trade partners. The Utah Office of Tourism’s level of participation varies every fiscal year, although some programs include partner co-operative marketing opportunities and/or other peripheral partner involvement opportunities. You can learn more about Brand USA and its partner programs and resources here. Or contact Rachel Bremer, our Global Markets Director, at rbremer@utah.gov.

---

Participate in International Co-Ops 
Our in-market representation firms create co-operative marketing opportunities for Destination Marketing Organization (DMO) partners to be able to engage and market in each international market at different levels. This serves as an excellent way to enter a market before joining a sales mission or maintain market education and brand awareness. Opportunities presented include opting into Online Travel Agent (OTA) campaigns such as Expedia or TripAdvisor, joining a traditional tour operator co-operative marketing campaign, leading an agent training webinar, joining a larger multi-channel digital/programmatic campaign, a printed guide opportunity, or a consumer activation. These co-ops are typically extended to partners at the beginning of every fiscal year, and sent out by the market managers. 

Contact Jody Blaney, our Global Markets Specialist for the EU, jblaney@utah.gov. 
Contact Zach Fyne, our Global Markets Specialist for Canada, Australia/New Zealand, India, and China, zfyne@utah.gov. 
For general questions, contact Rachel Bremer, our Global Markets Director, rbremer@utah.gov.

---

Join UOT International Sales Missions
The Utah Office of Tourism provides the opportunity for local DMO partners to travel in partnership with our office to our key international markets. International Sales Missions allow us to expand our messaging to key media through events and desksides, build our relationships with airline partners, develop product with key tour operators and online travel agencies (OTAs) and create consumer activations in-market. To learn more about how and why we host International Sales Missions, read our International Sales Mission Playbook and reach out to Rachel Bremer, our Global Markets Director, at rbremer@utah.gov.