The mission of the Utah Cooperative Marketing Program is to leverage state and co-op partner funding
to attract out-of-state visitors to increase tourism expenditures
Stretch your out-of-state marketing dollars by partnering with the Utah Office of Tourism (UOT). Destination marketing organizations and non-profit tourism-related entities (in existence for one year or more) are eligible to apply for up to $250,000 in matching money for out-of-state promotions. The intent of the cooperative program is not only to market your project, area, or event but also to extend the brand of the state. We are excited to help fund your project and see the tourism and economic gains you and your organization can provide to the residents of Utah.
Since 2020, the co-op program allows a portion of every application to include in-state marketing. If you are classified as a Destination Marketing Organization (DMO) you may apply 25% or $50,000, whichever amount is greater, of your application to in-state marketing efforts. All other types of eligible applicants may apply 15% or $35,000, whichever amount is greater, of your application to in-state marketing efforts. We encourage joint applications as long as no individual contributor goes over the $250,000 cap. Joint applications are also eligible for the in-state marketing options.
To date, the UOT has funded 944 applications totaling $53,447,101 and
extended the state’s brand to $106,894,202 in out-of-state marketing dollars.
Before beginning your application, please review the Traditional Cooperative Marketing Guidelines for Round 2023 carefully and thoroughly.
New Application Portal for 2023
The Utah Office of Tourism has transferred the application process of the Traditional Cooperative Marketing Program to Salesforce in alignment with the other grants offered by the Governor’s Office of Economic Opportunity (GOEO). The format of the application remains the same as years prior, the hosting platform and URL link to apply have changed. The previous Simpleview Extranet URL link will not work and your username and password will not transfer over.
If you have previously applied for a grant with the Governor’s Office of Economic Opportunity (Utah Outdoor Recreation Grant, Rural County Grant, etc.) use that login information to access the cooperative marketing program application. If you have not applied for a grant opportunity with GOEO before, select “New User?”
Access the new application portal by visiting the following link: goed.my.salesforce-sites.com/econ
2023 Traditional Co-op Program
- 2023 Co-op Program Guidelines
- Co-op Application Portal (NEW platform in Salesforce)
Useful Links:
- Utah Tourism Industry Metrics/Research
- Utah Brand Logos
- Board of Tourism Development
- Co-op Legislation
- Round 2017 Co-op Awards
- Round 2018 Co-op Awards
- Round 2019 Co-op Awards
- Round 2020 Co-op Awards
- Round 2021 Traditional Co-op Awards
- Round 2021 Forever Mighty® Awards
- Round 2021 Traditional and Forever Mighty Revised Awards (Only includes awards that received increased funding)
- Round 2022 Co-op Awards
Traditional Co-op Program Contact:
Celina Sinclair, Partner Relations Lead
801-538-1710 | csinclair@utah.gov
Settings