Utah Office of Tourism
Council Hall/Capitol Hill
300 N State Street
Salt Lake City, UT 84114
801-538-1900 or 800-200-1160
info@visitutah.com
| ADMINISTRATION |
 Vicki VarelaManaging Director 801-538-1369 | vvarela@utah.gov – Oversees strategy and execution of state tourism and film economies – Favorite Utah activity: Biking and hiking from north to south, with a fine meal to follow |
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– Provide administrative support to the managing director |
| COMMUNITY and DESTINATION |
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– I’m so fortunate to get to work with all the communities and partners throughout the state.
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– Assists Community and Destination team |
| OPERATIONS and RESEARCH |
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– Coordinates with department finance team – invoicing and purchasing department contracts |
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– Analyzes marketing initiative effectiveness and opportunities- Work with partners and stakeholders to support informed decision making |
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– Supports team in the analysis of marketing effectiveness and any research related topics |
| CUSTOMER and TEAM SUCCESS |
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– Provides processes and facilitation for strategic work including overseeing the execution of the office Red Emerald Strategic Plan |
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– Creates video content for consumer website, social media channels and presentations |
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– Provides customer support for prospective tourists |
| GLOBAL MARKETS |
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– Manage International strategy and Destination Development programs
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 Jody BlaneyGlobal Markets Specialist
385-495-7191 | jblaney@utah.gov
– Domestic travel trade and secondary market International Travel Trade & Public Relations.
– Domestic trade shows & MICE
– Yellowstone Loop & other partner cooperative programs – Favorite Utah activity: Utah Films and Performing Arts including Independent movies at the Broadway & Tower Theaters, outdoor concerts at Red Butte Garden & USANA, performances of all types at the Eccles & Capital Theaters and the Utah Shakespearean Festival |
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– Organizes, hosts and manages FAM tours and itineraries
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 Zach Fyne
Global Markets Specialist
– Managing the primary markets of China, Australia/New Zealand, and Canada, and secondary Asian and Latin American markets, including Korea, Japan, Taiwan, Hong Kong, Mexico, and Brazil
– Favorite Utah activity: Snowboarding bottomless powder sessions on perfect bluebird days in the winter, backpacking and car camping off the beaten path in the summer |
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– Organizes, leads, and helps execute company projects including research, travel coordination, department first contact, and events |
| MARKETING and COMMUNICATIONS |
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– Leads the Marketing & Communications team in executing consumer-focused advertising campaigns across paid, earned, and owned channels.
– Manages the Utah brand and portfolio of brands including: Life Elevated, Mighty 5, and Greatest Snow on Earth.
– Favorite Utah activity – Skiing in the Cottonwood Canyons
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T – Leads on paid advertising and sponsorships
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– Helps lead the creation, development, and delivery of content to support key marketing campaigns and initiatives |
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K – Provides content editing and design support on visitutah.com
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– Oversees social strategy and community management across Visit Utah channels |
Arianna Rees
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