Utah Office of Tourism
Council Hall/Capitol Hill
300 N State Street
Salt Lake City, UT 84114
801-538-1900 or 800-200-1160
info@visitutah.com
| ADMINISTRATION |
 Vicki VarelaManaging Director 801-538-1369 | vvarela@utah.gov – Oversees strategy and execution of state tourism and film economies – Favorite Utah activity: Biking and hiking from north to south, with a fine meal to follow |
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| COMMUNITY and DESTINATION |
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– Serves as the partner relations liaison to external stakeholders throughout the State of Utah |
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– Supports destination development planning assistance grants |
| MARKETING |
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– Coordinates with ad agency – marketing needs, finance team – invoicing, and purchasing dept – contracts |
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– Manager of the Cooperative Marketing Program |
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– Analyzes marketing initiative effectiveness and opportunities- |
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– Assists in analyzing marketing initiative effectiveness and opportunities |
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– Organizes, leads, and helps execute company projects including research, travel coordination, department first contact, and events
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| CUSTOMER and TEAM SUCCESS |
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– Manages international and domestic consumer marketing campaigns |
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– Creates video content for consumer website, social media channels and presentations |
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– Provides customer support for prospective tourists |
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– Provides administrative support for staff |
| GLOBAL MARKETS |
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– Manage International strategy and Destination Development programs
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 Jody BlaneyGlobal Markets Specialist
385-495-7191 | jblaney@utah.gov
– Domestic travel trade and secondary market International Travel Trade & Public Relations.
– Domestic trade shows & MICE
– Yellowstone Loop & other partner cooperative programs – Favorite Utah activity: Utah Films and Performing Arts including Independent movies at the Broadway & Tower Theaters, outdoor concerts at Red Butte Garden & USANA, performances of all types at the Eccles & Capital Theaters and the Utah Shakespearean Festival |
 Zach Fyne
Global Markets Specialist
– Managing the primary markets of China, Australia/New Zealand, and Canada, and secondary Asian and Latin American markets, including Korea, Japan, Taiwan, Hong Kong, Mexico, and Brazil
– Favorite Utah activity: Snowboarding bottomless powder sessions on perfect bluebird days in the winter, backpacking and car camping off the beaten path in the summer |
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 aylor Hartman Global Content & Tour Specialist
– Planning and conducting familiarization tours throughout Utah
– Working with international team to build strong relationships globally
– Partner with reps on PR work as-needed
Favorite Utah activity: Exploring the backcountry and bringing the history of our state to life. Loves driving miles down dirt roads to explore a ghost town and feel the lives of people who lived there.
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| COMMUNICATIONS and EDITORIAL |
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K – Provides content editing and design support on visitutah.com
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– Oversees social strategy and community management across Visit Utah channels |
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– Produces and curates all photo and video assets |
Arianna Rees
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