Utah Office of Tourism
Council Hall/Capitol Hill
300 N State Street
Salt Lake City, UT 84114
801-538-1900 or 800-200-1160
info@visitutah.com
ADMINISTRATION |
![]() Managing Director 801-538-1369 | vvarela@utah.gov – Oversees strategy and execution of state tourism and film economies – Favorite Utah activity: Biking and hiking from north to south, with a fine meal to follow |
![]() Associate Managing Director 801-538-1317 | dmwilliams@utah.gov – Directs Marketing, Research, and Budget initiatives – Office liaison for legislative issues – Favorite Utah activity: Skiing/hiking with my family or attending a U of U football game |
![]() Assistant to the Director 801-538-1369 | jbarnhouse@utah.gov – Admin to the managing director – Admin to the Tourism Board |
COMMUNITY and DESTINATION |
– Advancing Utah’s responsible tourism strategies by working with community groups, regional elected officials and local/state tourism partners |
– Serves as the partner relations liaison to external stakeholders throughout the State of Utah |
– Supports destination development planning assistance grants |
MARKETING |
– Coordinates with ad agency – marketing needs, finance team – invoicing, and purchasing dept – contracts |
– Manager of the Cooperative Marketing Program |
– Analyzes marketing initiative effectiveness and opportunities- |
– Organizes, leads, and helps execute company projects including research, travel coordination, department first contact, and events |
– Assists in analyzing marketing initiative effectiveness and opportunities |
CUSTOMER and TEAM SUCCESS |
– Manages international and domestic consumer marketing campaigns |
– Creates video content for consumer website, social media channels and presentations |
– Provides customer support for prospective tourists |
– Provides administrative support for staff |
GLOBAL MARKETS |
– Manage International strategy and Destination Development programs
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![]() Global Markets Specialist
385-495-7191 | jblaney@utah.gov
– Domestic travel trade and secondary market International Travel Trade & Public Relations.
– Domestic trade shows & MICE
– Yellowstone Loop & other partner cooperative programs – Favorite Utah activity: Utah Films and Performing Arts including Independent movies at the Broadway & Tower Theaters, outdoor concerts at Red Butte Garden & USANA, performances of all types at the Eccles & Capital Theaters and the Utah Shakespearean Festival |
![]() Global Markets Specialist
– Managing the primary markets of China, Australia/New Zealand, and Canada, and secondary Asian and Latin American markets, including Korea, Japan, Taiwan, Hong Kong, Mexico, and Brazil
– Favorite Utah activity: Snowboarding bottomless powder sessions on perfect bluebird days in the winter, backpacking and car camping off the beaten path in the summer |
![]() Global Content & Tour Specialist
– Planning and conducting familiarization tours throughout Utah
– Working with international team to build strong relationships globally
– Partner with reps on PR work as-needed
Favorite Utah activity: Exploring the backcountry and bringing the history of our state to life. Loves driving miles down dirt roads to explore a ghost town and feel the lives of people who lived there.
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COMMUNICATIONS and EDITORIAL |
– Chief storyteller responsible for editorial strategy |
![]() Kim Heys – Provides content editing and design support on visitutah.com |
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– Oversees social strategy and community management across Visit Utah channels |
– Produces and curates all photo and video assets |
– Oversees content and design strategy for visitutah.com |