Style Guide
In Utah, people often find that what was a little beyond their reach is suddenly well within their grasp.
And all they have to do is extend a hand. Utah is a land of both contrast and harmony.
And it is in between those notes that you’ll find a little something higher. Utah. Life Elevated
Utah Life Elevated® Style Guide
The state of Utah is built on a foundation of rock – big slabs of granite and contours of Navajo sandstone. And so is its logo. The Utah Life Elevated® logo evokes the rock formations that dominate the state: strong, bold, and rising up from solid footings. The letters evoke mesas, mountains, and arches – solid and substantial landforms that create the visual rhythms people have come to associate with this place.