The state of Utah is built on a foundation of rock – big slabs of granite and contours of Navajo sandstone. And so is its logo. The Utah Life Elevated logo evokes the rock formations that dominate the state: strong, bold, and rising up from solid footings. The letters evoke mesas, mountains, and arches – solid and substantial landforms that create the visual rhythms people have come to associate with this place.
What you’ll find in the Utah Life Elevated® Guidelines: Fonts and typography, space, sizing, acceptable usage, colors, and photography recommendations. Everything you need to know for our logo usage.
Life Elevated Usage Guide
PDF of Brand Usage Guide
Download the Utah Life Elevated® Logos:
UOT Brand Contact:
Andrew Gillman, Creative and Content Manager