Life Elevated® Usage Guide
The state of Utah is built on a foundation of rock – big slabs of granite and contours of Navajo sandstone. And so is its logo. The Utah Life Elevated® logo evokes the rock formations that dominate the state: strong, bold, and rising up from solid footings. The letters evoke mesas, mountains, and arches – solid and substantial landforms that create the visual rhythms people have come to associate with this place.
What you’ll find in the Utah Life Elevated Guide: Fonts and typography, space, sizing, acceptable usage, colors, and photography recommendations. Everything you need to know for our logo usage.
The Utah Life Elevated Logo Guide
PDF of Brand Usage Guide
Download the Utah Life Elevated® Logos:
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Main Logo
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Alternate Logos
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| Navy.eps | |
| Navy.gif | |
| Bluebird.eps | Navy.jpg |
| Bluebird.png | Navy.png |
| Bluebird,jpg |
Forever Mighty® Style Guide
What is Forever? Resilient destinations and sustainable growth. View the vision goals to educate/inspire and preserve/experience both visitors and residents – “Utah is a place taking steps to preserve the good things about the state,” and also policy makers and industry leaders – “Utah Office of Tourism is a steward of the state’s natural legacy”.
What you’ll find in the Forever Mighty Style Guide: The vision, audience messaging, brand pillars, logos system, color palette, typography, photography, and brand usage.
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Download the Forever Mighty logos
UOT Brand Contact:
Andrew Gillman, Creative and Content Manager
801-538-1759, agillman@utah.gov
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