Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us, the Utah Office of Tourism, prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper engagement […]
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Updated Travel Guide
Introducing the new Utah travel guide, your key to unlocking the state’s diverse landscapes and attractions. Delve into the wonders of Utah’s Mighty 5 national parks, […]
100 Years of Film and Television in Utah
One hundred years after Utah made its film debut, the Utah Film Commission, which is also celebrating 50 years this year, has unveiled the “100 Years of Film & […]
Utah Office of Tourism and Film New Managing Director
New Managing Director Announced Natalie Randall has been named the new Managing Director of the Utah Office of Tourism and Film, effective February 12, 2024. The […]