Public Relations

Media Collaborations

Through earned media coverage, the UOT PR team aims to increase high-level destination awareness, influence perceptions and inspire travelers to connect with Utah’s unique offerings, personalities and more. The PR team generates earned coverage through hosted media familiarization tours, media events and proactive media pitching. How can you work with the UOT Public Relations Team? 

Media Requests for Information and Story Ideas

Working on a travel story about Utah? Need a number one on that top ten list you're working on? Interested in "what's new" or "what's hot" in Utah travel ideas? Contact Sorell Schingel, Public Relations Manager, (314) 699-6026, [email protected]

Story Idea Submissions

The PR team is always looking for unique, inspiring story angles and destination news to share with national, regional and in-state media. We are now accepting partner story idea submissions that meet the current headline criteria.

• Click here to view the FY27 UOT Pitch Calendar.
• Submit story ideas here.

Media Hosting

In addition, the UOT PR team hosts several top-tier journalists each year for in-market experiences. We call these media familiarization tours (FAM) or individual media visits (IMV). While the UOT typically covers transportation costs for these journalists, we rely heavily on industry partners to assist with lodging, experiences, meals and itinerary planning. The benefit is story coverage in target media outlets. For other collaborations, including content, paid advertising and product sales, and sponsorships, please view our Collaborations page.

Contact:
Sorell Schingel, Public Relations Manager
(314) 699-6026, [email protected]

Our libraries are open to media and non-profits looking to enhance their Utah-related content. For self-service access to our asset management system, please visit our Mediagraph asset library to register for access. 

Instructions for downloading images:

1. Visit the "Request Access" page and fill in your contact information.
2. Your access request will be granted within 24-48 hours.

In compliance with Utah Office of Tourism photographer agreements, images may not be used for any purpose not expressly stated in our asset agreement terms listed below. This includes but is not limited to website use, commercial applications or anything not directly related to economic development, tourism promotion or media use. Additionally, photo credit must be given for each instance.