Kanab was buzzing as the 2026 Tourism Business Development Workshop took over "Little Hollywood." With a sold-out crowd of industry enthusiasts and friends from all corners of the state, the energy at the Kanab Center was inspiring. Sessions focused on leveling up Utah’s "Experience Economy," diving into trending niche markets agritourism, astrotourism, film, and cultural tourism. From learning how to host like a five-star pro to exploring how to expand your product offering, participants left with fresh ideas to help their businesses thrive.

Between networking and puppies at Best Friends Roadhouse and a nostalgic Western-style dinner and performance at Iron Horse restaurant, attendees made meaningful connections and experienced first hand how Kane County has leaned into niche tourism segments at the hands-on experiences. The night ended under the stars at Jackson Flats Reservoir, where attendees snapped photos of the night sky during a peak meteor shower, listened  to indigenous storytelling under the stars, and looked through telescopes at the beauty beyond.

Our team at the Utah Office of Tourism and Film thank those who attended and participated in an experience we hope left attendees inspired and ready to elevate and build even stronger resiliency in Utah’s visitor economy.