Research 

Please Participate: Travel & Tourism Industry - Quarterly Pulse Survey

At the Utah Office of Tourism, we are committed to making data-driven decisions to ensure the effectiveness of our marketing strategies. To better understand current and future tourism industry challenges and successes, and ultimately to provide informed recommendations for policy direction, we would like to hear from you.  

We are asking you to sign on as an industry respondent who will answer a brief questionnaire provided by USU’s Institute for Outdoor Recreation and Tourism on a quarterly basis. You will be asked to share if business is up or down, current challenges you're experiencing, opportunities for growth, etc. Each quarter, respondents will be able to enter a random drawing for a $150 Amazon gift card.

Once the survey data is compiled, it will be summarized and posted to our industry website at travel.utah.gov.  The information will better equip us to respond to current and future industry trends and conditions, shaping our decisions at the state. All information shared will be completely anonymous; neither you nor your business will be identified in the results. By helping us, we hope that our efforts will assist your business and community. 

Please fill out the linked form if you are willing to participate. The first survey will likely be sent to you in mid- November.

We greatly appreciate your partnership. We can take Utah’s visitor economy to new heights as we work together.