We’re pleased to be a part of UTIA’s 12th Annual Tourism Day on the Hill (TDH), Monday Jan. 22, 2018. This event draws Utah tourism industry representatives from the private & public sector, local elected officials and anyone involved in Utah’s tourism industry to gather in Salt Lake City on Capitol Hill to demonstrate that Utah’s tourism industry is united! All TDH events including the UTIA membership meeting will be held on the Utah Capitol Complex in Salt Lake City.
With the growing popularity and improved technology surrounding virtual reality (VR), it is no surprise that businesses around the world are finding new and clever ways to use this great resource to sell their products. A case in point is a recent article by Skift (“the largest industry intelligence platform providing media, insights and marketing to key sectors of travel”) which delves into the story of how Navitaire, a reservation system for low-cost carriers, is using VR headsets for travel searching and booking.
As this article explains, Navitaire is taking VR one step beyond what travel giants like Marriott are doing with VR to show you travel destinations, to actually booking hotel rooms after a virtual tour and selecting flights by touching the planes “zooming” by you as you wear the headsets. Wearing special gloves, users can scroll through their calendar to pick travel dates and complete purchases by virtually swiping their credit card in the virtual world.
In partnership with the Utah Office of Tourism’s web developer, Aristotle, the UOT relaunched its home page at VisitUtah.com to create a more visual and user-friendly experience. The new home page encourages both greater discovery through top content and inspiration (Experience, Interests, Stories) and improved user pathways to the information they require to begin planning their trip (Itineraries, Jump To, Travel Guide). The goal of the new home page is to encourage longer, more productive visits across more pages of the site. See the site.
In partnership with Utah Media Group, the UOT communications team produced Utah’s Best Scenic Drive: Jouneys that capture Utah’s Life Elevated® spirit. The guide features new “Postcards From the Road” photography by acclaimed photographers and photojournalists and showcases several of the best designated scenic byways and other top roads. Utah Media Group distributed the guide to 120,000 subscribers of The Salt Lake Tribune and Deseret News on July 19.
Here’s an excerpt from the guide’s introduction:
Utah is a place where prehistory intersects with an enduring spirit of the West. Wild, adventure-rich places cradle vibrant urban centers. With interstates and airlines, the world can feel pretty small. On Utah scenic drives, the world feels grand; its horizons seem infinite. These drives carve paths among the fascinating Great Basin, colorful Colorado Plateau and majestic Rocky Mountains. Rather than being the shortest routes between two points, these drives are arguably the best routes.
To help you find your way, this glove box-worthy guide maps eight extended drives through every corner of Utah to help you explore the culture, history and scenery that make each region unique. Slow down, take the side roads, get out and breathe the mountain air, the country air, the desert air. Then, eat with the locals and get directions to the best outdoor recreation around. Each town is a gateway to adventure and a custodian of Utah’s Life Elevated spirit.
Have you read the August 2015 Elevated Outlook newsletter? Get updated with what the Utah Office of Tourism, Film and Global Branding has been up to:
- Changes in the UOT board
- Co-op applications funded at 75-100 percent
- Content partnerships
- PR department sees great results in media placements
- Delta Air Lines and Virgin Atlantic Airways offers nonstop service to SLC
- UOT hosts 12 German travel agents and tour operators
- Opt-in cooperative marketing effort recognized for excellence
- Meet new partners at Bear Lake Valley CVB and Moab Area Travel Council
July 2015 – The Tour of Utah, Scenic Drives guide, art display at the Salt Lake City International Airport, rural communities
May 2015 – Co-op Deadline, Budget Travel TMPF, and Governor’s Western Europe Trade Mission
April 2015 – Time to Co-op, 2015 Travel Guide Launch, Trends in Luxury Travel, Domestic FAMS and PR, New Partner Site, Global Strategy, Cafeteria Style, Expands
March 2015 – BEBR Tourism Summary, New Faces of Economic Development, Delta Amsterdam Direct Flight, and Domestic PR
January 2015 – The Sound Stage, Outdoor Retailers, and Business of Byways