In addition to monitoring industry and marketing metrics, the Utah Office of Tourism conducts research on visitors and the Utah communities that welcome them. Explore  interactive dashboards to discover lodging metrics, tourism-related taxes, visits and more on the Utah Tourism Industry Metrics page.

The 2018 General Session of the 63rd Legislature will be held January 22 – March 8, 2018.

For information about the 2018 Legislative Session, the Utah Tourism Industry Association’s website has information that includes a weekly legislative bill tracker, list of Utah’s elected officials, legislative toolkit, and more.

You can also access weekly schedules, audio and video of meetings and debates, committee memberships, and more on the Utah State Legislature’s website.

We’re pleased to be a part of UTIA’s 12th Annual Tourism Day on the Hill (TDH), Monday Jan. 22, 2018. This event draws Utah tourism industry representatives from the private & public sector, local elected officials and anyone involved in Utah’s tourism industry to gather in Salt Lake City on Capitol Hill to demonstrate that Utah’s tourism industry is united!  All TDH events including the UTIA membership meeting will be held on the Utah Capitol Complex in Salt Lake City.

The January 2018 Visit Utah Newsletter features stories on the splendor of winter in Southern Utah, legendary jazz musician Joe McQueen, cross-county skiing in the tracks of Olympians and an itinerary for hiking Bryce Canyon National Park in wintertime. Not receiving our monthly newsletter? Sign up on the link above.

A big thank you to all the participants, sponsors, exhibitors, presenters, and committee members for making the 2017 Utah Tourism Conference the best one yet! We enjoyed the conference venue, the Uintah Conference Center, along with the outstanding host town of Vernal. And we appreciate the participation and friendliness of everyone involved.

Utah Tourism Industry Association executive director, Kaitlin Eskelson, announced the future conference location at the closing lunch. Congratulations to next year’s host Visit Salt Lake, in Salt Lake City, October 9-11, 2018.

FYI: This year’s presentations are available on the UTIA website, along with more information on next year’s conference. See you then!

Tourism Works™. No one understands that better than you. So we are finding more ways to celebrate it. The Utah Tourism Industry Association and Utah Office of Tourism are pleased to announce our 2nd annual recognition program for some of the great people all over the state who are building our $7.98 billion industry.

This year’s tourism conference September 12-14, 2017, will offer three recognition programs: Spirit of Service, Outstanding Community Tourism Initiative, and Outstanding Utah Advertising Award.

We need your help. Please nominate the people you see demonstrating day after day that Tourism Works. Winners will be selected by the Tourism Conference Planning Committee and announced on the final day of the conference.

ENTRY GUIDELINES: 
Complete the entry form(s) and email to utahtourismawards@gmail.com by Friday, August 25, 2017, at 12:00 pm.  Only one entry will be considered for any one organization or individual per category.  Entries not prepared according to the guidelines may be disqualified.

For nomination forms and complete guidelines, click here.

We’re proud to be a partner of the 2017 Larry H. Miller Tour of Utah, July 31 – August 6, 2017. Known world-wide as “America’s Toughest Stage Race™”, the race is one of the top professional cycling events in North America and shows off northern Utah’s beautiful scenery. This year’s schedule for the seven stages is as follows:

July 31 – Stage One: Logan
August 1 – Stage Two: Brigham City to Snowbasin Resort
August 2 – Stage Three: Big Cottonwood Canyon
August 3 – Stage Four: South Jordan City
August 4 – Stage Five: Layton to Bountiful
August 5 – Stage Six: Heber Valley to Snowbird
August 6 – Stage Seven: Salt Lake City

This year marks the 13th edition of the race. Visit the Tour of Utah website for information on stages and venues, the competition, and how to get involved as a fan.

Join us at this annual gathering of Utah’s tourism industry, sponsored by the Utah Office of Tourism and the Utah Tourism Industry, featuring general and breakout sessions on the latest in tourism issues and technology, with area discovery activities. Come network with old friends and meet some new ones!

SEPTEMBER 12 – 14, 2017
Uintah Conference Center in Vernal, Utah

Registration now open

Regular registration is $249 per person and includes all conference sessions, meeting materials, meals & breaks (except Wed. dinner)

Go to our conference page for more information on who should attend, a little bit about the sponsors, hotel information, the agenda, area attractions, planned field trips, Tourism Works Awards, and more.

A few fun Utah adventures our office has experienced lately –

From Derek Mellus:
Spent some time in mid-March with youngest my sister and her husband exploring the Grand Staircase–Escalante area. Our backpacking route was both challenging and inspiring as it weaved through slot canyons, up and over chockstones and across slickrock that spanned acres of the most beautiful country on Earth.

From Ben Dodds:
I went to Gooseberry Mesa with my 14-year-old son, David, and my brother, Sam, from Las Vegas. Gooseberry Mesa is an outstanding trail system just south of Zion National Park, and the views are incredible. It varies from single track between juniper trees to technical waves of slick rock. Most mountain bikers who I’ve talked to consider it one of Utah’s best rides. My son proclaimed, “Dad, this is like riding on the moon!”

From Andrew Gillman:
At the end of April, my wife and I visited San Juan County for the first time. In addition to a “deluxe” jeep tour of Monument Valley Navajo Tribal Park, we enjoyed perfect days for hiking in Hovenweep, Natural Bridges and Bears Ears national monuments and weathered near-freezing overnights camping under pristine dark skies in Hovenweep’s campground and dispersed on Bears Ears.

Celina Sinclair led a group of Chinese Tour Operators through the state and visited some of our National Parks and hidden gems, like the Homestead Crater.