Cooperative Marketing Program

The Utah Office of Tourism Awards Over $4.1 Million to Local Tourism Organizations

The Utah Board of Tourism Development has approved over $4.1 million in Cooperative Marketing Program funds for 54 tourism organizations and travel-related nonprofits across 25 counties in the state.

The Co-op Marketing Program's goal is to leverage state and partner dollars to attract visitors and expand the tourism economy. A total of 58 applications were received for the program, with a total of $6,015,467 requested in funds. The total award amount available was $4,157,525. A total of 54 applications were recommended for funding, with a total awarded amount of $4,156,912. 

“The Co-operative Marketing Program continues to be a strategic key investment from the Utah Office of Tourism, aimed at supporting local tourism initiatives and empowering communities to lead their visitor economies in alignment with local priorities," said Natalie Randall, managing director of the Utah Office of Tourism and Film.

Special thanks go to the Co-op Committee, including Lesha Coltharp, Kym Buttschardt, Kevin Smith, Jordan Smith, and Joan Hammer, for their commitment to reviewing and scoring the applications and conducting interviews. 

"I am continually impressed by the creativity and drive of our applicants," said Lesha Coltharp, Chair of the UOT Co-op Marketing Committee. "I'm excited to see how our industry partners will bring these innovative, strategic ideas to life and how communities around Utah will benefit."