Date(s) - 05/08/17
10:00 am - 4:00 pm
Joseph Smith Memorial Building
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The Utah Office of Tourism presents…
China: Culture, Content, Contract
May 8th, 2017 | 10:00 AM – 4:00 PM
Join the Utah Office of Tourism for a day of immersion as guest speakers walk delegates through the nuances of working with the Chinese market. The day is designed to offer an in-depth look at best practices and contracting while providing ideas on how to welcome Chinese visitors to your business. The cost per person is $65 and includes a Chinese cuisine lunch.
Tracy Lanza, with Brand USA, will identify how Chinese travelers consume content and best practices for the Industry to reach potential visitors through strategic marketing practices.
Charlie Gu, with China Luxury Advisors, will share details about Chinese culture and how it affects consumers’ purchase decisions, including research, booking and actual travel. Insight into what Chinese travelers expect when they visit Utah will be discussed.
Rachel Bremer, UOT Global Marketing Manager, will discuss the tourism inventory contracting process. She will then lead an expert panel discussion with receptive tour operators and suppliers to help all delegates learn from best practices and take next steps.