Public Relations
Media Collaborations
Through earned media coverage, the UOT PR team aims to increase high-level destination awareness, influence perceptions and inspire travelers to connect with Utah’s unique offerings, personalities and more. The PR team generates earned coverage through hosted media familiarization tours, media events and proactive media pitching. How can you work with the UOT Public Relations Team?
Media Requests for Information and Story Ideas
Working on a travel story about Utah? Need a number one on that top ten list you're working on? Interested in "what's new" or "what's hot" in Utah travel ideas? Contact Sorell Grow, Public Relations Manager, 801-631-3459, [email protected]
Story Idea Submissions
The PR team is always looking for unique, inspiring story angles and destination news to share with national, regional and in-state media. We are now accepting partner story idea submissions that meet the current headline criteria.
Media Hosting
In addition, the UOT PR team hosts several top-tier journalists each year for in-market experiences. We call these media familiarization tours (FAM) or individual media visits (IMV). While the UOT typically covers transportation costs for these journalists, we rely heavily on industry partners to assist with lodging, experiences, meals and itinerary planning. The benefit is story coverage in target media outlets. For other collaborations, including content, paid advertising and product sales, and sponsorships, please view our Collaborations page.
Contact:
Sorell Grow, Public Relations Manager
801-631-3459, [email protected]
2025
04/01/2025 - The Utah Office of Tourism Celebrates Governor Cox’s Fifth Annual Declaration of Dark Sky Month
03/19/2025 - Introducing the Utah Film Trail, Starring Utah’s Iconic Landscapes
02/03/2025 - Utah Office of Tourism Partners with Tourism Exchange USA
01/22/2025 - Zion National Park Forever Project Wins Red Emerald Award
2024
04/18/2024 – Sundance Film Festival Announcement
04/01/2024 – Utah Office of Tourism Celebrates Governor Cox’s Fourth Annual Declaration of Dark Sky Month
03/22/2024 – Utah Film Commission’s 100-Year Celebration Continues with Kevin Bacon Returning to Payson High School, the filming location of “Footloose”
01/11/2024 – Utah Film Commission Press Release “100 Years of Film and Television in Utah”
2023
01/25/2023 – With Near-Record Snowfall, Utah’s 2022-23 Ski Season is Off to an Exceptional Start
01/25/2023 – Utah Office of Tourism Partners With Leave No Trace to Encourage Responsible Recreation Practices
01/26/2023 – James Beard Foundation Names 11 Utah Restaurants and Chefs Semifinalists for Annual Awards
03/06/2023 – Utah Office of Tourism Receives Recognition for Strategy Driven Marketing
04/04/2023 – The Utah Office of Tourism Celebrates Governor Cox’s Third Annual Declaration of Dark Sky Month
09/29/2023 – Utah’s Mighty National Parks to Remain Open Amidst Shutdown
11/14/2023 – Utah Ensures National Parks Will Remain Open Despite Potential Government Shutdown
2022
03/28/2022 – The Utah Office of Tourism Encourages Advanced Planning Ahead of Arches National Park Timed Entry Pilot Program Launch
04/01/2022 – Utah Office of Tourism Celebrates April as Official Dark Sky Month
05/10/2022 – Utah Resident Survey Finds Broad Support of Tourism Economy, with Concerns from Highly Impacted Communities
08/12/2022 – The Utah Office of Tourism Awards Over $5.2 Million to Local Tourism Organizations
08/29/2022 – Utah Office of Tourism, Utah Tourism Industry Association Announces Dates, Itinerary for 2022 Utah Tourism Conference
09/21/2022 – Saturday, Sept. 24th, is National Public Lands Day – Utah’s Mighty 5 National Parks to have free entry
09/30/2022 – Utah Tourism Industry Honors 2022 Hall of Fame Inductees
10/11/2022 – International Campaign Founded on Conservation and Stewardship Initiatives to be Launched by Utah Office of Tourism
10/27/2022 – Utah Makes National Geographic’s Coveted “Best of the World List” for 2023
11/03/2022 – Utah’s Ski Season Arrives with Earliest Opening Ever at Brian Head Resort
Our libraries are open to media and non-profits looking to enhance their Utah-related content. For self-service access to our asset management system, please visit our Mediagraph asset library to register for access.
Instructions for downloading images:
- Visit the "Request Access" page and fill in your contact information.
- Your access request will be granted within 24-48 hours.
In compliance with Utah Office of Tourism photographer agreements, images may not be used for any purpose not expressly stated in our asset agreement terms listed below. This includes but is not limited to website use, commercial applications or anything not directly related to economic development, tourism promotion or media use. Additionally, photo credit must be given for each instance.
Josh Paluh, Marketing Manager, at [email protected] or
Visit our Partner Directory page for:
- Statewide Associations
- DMO partners by northern, central, and southern regions
- National alliances
Contact: Sorell Grow, Public Relations Manager
801-631-3459, [email protected]