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Featured Opportunities and Resources

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The State of Utah's Travel and Tourism Industry Report

 Visitors spent a record $13.7 billion in Utah’s economy in 2025. View the just released report for information on spending, jobs, and tax revenue. 

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Cooperative Marketing Grant Awardees

Recipients of the 2026 Cooperative Marketing Grants were  announced at the Board of Tourism Development meeting August 14, 2026. Congratulations to the awardees. 

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Tourism Exchange Roadshow

UOT is hosting this in-person event designed to help give local tourism suppliers direct access to global distribution networks. Register for sessions in Cedar City, Moab, Park City, and Salt Lake City Oct 27-29.  

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Utah Welcomes Sartha Global Marketing to the Team

Welcome Sartha Global Marketing, selected as Utah’s new marketing agency in India. We look forward to  working alongside our industry partners across the state as we pursue new opportunities in India.

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Utah Tourism Conference Registration

This premier industry conference is where professionals gather to network, lean and seek inspiration. Hosted by the Utah Tourism Industry Association, UOT is a proud sponsor.

Utah Elevated document cover page

Elevated Strategic Plan

Our department, Governor's Office of Economic Development, recently launched a new strategic plan with the vision to make Utah a place of unmatched opportunity and livability.

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Three New Productions Approved for Film Incentives

Two new productions were approved for state film incentives, supported by the Community Film Incentive Program that fosters up-and-coming local filmmakers and productions.

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Daggett County DMO Visit

UOT team members met with Daggett County tourism, community, government, and business leaders and learned about exciting things happening in the Flaming Gorge area.

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September Newsletter

The latest industry partner newsletter is now available. View the current and past editions, share with a friend, and subscribe, to receive on the first Tuesday of each month.

Recent News

Utah's roads of fame: Exploring Utah's roads featured in Hollywood
Some of Hollywood's biggest hits were shot on roads here in Utah


10 Hotels Helping Us Learn New Skills
Sundance Mountain Resort's mission to combine arts and the outdoors


Utah Wildfires and Responsible Messaging
The majority of Utah’s recreational areas remain open for patrons


These Are the Best Hikes in the U.S., From Coast to Coast
The Rim Trail at Bryce Canyon National Park makes the list


Upcoming Events

Utah Association of Chambers 2026 Summer Conference
September 1-2  |  Snowbird


Utah Outdoor Recreation Summit     
September 8-9  |  Cedar City


Utah League of Cities and Towns Conference
September 9-10  |  Price


Utah Board of Tourism Development Meeting
September 11 |  virtual