Registration is open for the 2026 Tourism Business Development Workshop, April 22-23, at the Kanab Center.  Details here.

Utah Office of Tourism

Featured Opportunities, Resources, and News

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MARCH NEWSLETTER

The latest partner newsletter is now available. View the  current and past editions and subscribe to receive on the first Tuesday of each month.

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LOOKING FOR LOCAL LENS

If you represent a county DMO and would like to contribute professional assets, contact our media manager/learn more on the Utah Media page

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2026 TOURISM BUSINESS DEVELOPMENT WOKSHOP

Registration now open for the workshop April 22-23, in Kanab, with agritourism, astrotourism, and the creative economy (film & cultural tourism) sessions. 

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VISITOR GENERATED TAX REVENUE

 This reports out of state visitor revenue  supporting Utah’s transportation, education, health & human services,  natural resources, and more.

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FILM PRODUCTIONS APPROVED

State film incentives generates estimated impact of $11.3 million and creating over 175 new jobs filming in Juab, Salt Lake, Summit, and Utah counties

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INDUSTRY STAKEHOLDER SURVEY

Thanks again to all who provided feedback through the initial Industry Stakeholder survey.  View the full report on UOT’s industry site

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ARCHES NP LIFTS RESERVATIONS

Arches National Park today announced it will not require advanced timed-entry reservations this year. Visitors may enter the park at any time during operating hours.

Capitol Reef National Park entrance sign

NATIONAL PARK FEE CHANGES

Resources for the 2026 National Park fee changes for non-residents, to share and help provide accurate, first-party information on your owned channels