Featured Opportunities and Resources
Going Global Training, Part 2
Tourism Experience Dev. Workshop
Mark your calendars for UOT's annual Tourism Experience Development Workshop 2027, April 22–23, in Logan. The event will help attendees sustain transformative, bookable experiences that support local economies
Business Marketing 101
View the training deck pdfs and webinar training guides with new business ideas and tools for Content Marketing, Google Business Profile, OTA Tours and Experiences, and Public Relations.
Tourism Exchange Roadshow
We concluded the four-city Tourism Exchange Roadshow, bringing vital international distribution tools directly to 100 local operators, outfitters, and lodging providers across Cedar City, Moab, Park City, and Salt Lake City.
2026 Tourism Hall of Fame Inductees
Congratulations to Nathan Rafferty, Senator Evan Vickers, and Shayne Wittwer, as 2026 Utah Tourism Hall of Fame inductees. Learn about for their significant, lasting contributions to Utah’s tourism industry.
2025 County Profile Information
Find answers to your county lodging, jobs, sales tax revenue and other tourism industry question in the 2025 County Profiles, now available through a dashboard interface on the Kem C. Gardner Policy Institute (GPI) website.
Three New Productions Approved for Film Incentives
The Utah Film Commission received approval for three new productions for film incentives in Utah creating over 120 jobs and generating $2.2 million in economic impact across Millard, Salt Lake, and Utah counties.
We've Moved!
The Utah Office of Tourism and Utah Film Commission have moved from Council Hall to the World Trade Center at City Creek. We are now in the same office as our department, the Governor's Office of Economic Development.
November Newsletter
Subscribe to our Partner Newsletter and receive each first Tuesday of the month. Learn what projects our office is involved in, the latest tourism industry news, and read past issues .
Recent News
7 Lesser-Known National Parks for Families Who Want Big Adventure Without Theme Park Crowds Captiol Reef National Park
Prepare to Be Wowed by Utah’s Fall Color Loop
Golden aspens, petroglyphs, and Gothic theater in red rock country
This 38-mile Highway Is One of the Country’s Most Beautiful Drives—Climbing 9,000 Feet Past Canyons and a Mountain Lake
First time skiing? 5 beginner-friendly trails in Utah with scenic mountain views to explore on your winter getaway
Utah Department of Agritourism and Food
View the 2026 Agritourism Economic Impact Study
Sleeping Soft, Landing Hard
Glamping across three of Utah's most ridiculous landscapes
Upcoming Events
Travel Classics West
November 5-7 | Santa Fe NM
Receptive Tour Operator Sales Mission
November 10-12 | Los Angeles CA
Board of Tourism Development Meeting
November 13 | Salt Lake City
Board of Tourism Development Meeting
December 11 | Virtual
Raising Kane Business Summit
January 8 | Kanab UT
Board of Tourism Development Meeting
January 8 | Virtual