Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us — The Utah Office of Tourism — prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper […]
Read MoreWhat's New
Shop in Utah
COVID-19 Impacted Businesses Grant Programs July 14, 2020 Shop in Utah Webinar Recording Presentation # 1 Overview of the Utah COVID-19 Response – CARES Act […]
COVID-19 Toolkit
Updated June, 2020 Utah’s Economic Response Task Force released Volume 4 of the Utah Leads Together plan based on three core pillars: follow public health guidelines, […]
Visit Utah Newsletters & Notices
Please SUBSCRIBE HERE to receive the latest issue of the Utah Office of Tourism Partner Newsletter for tourism information and industry updates. 07/22/2020 – CARES […]
Upcoming UOT Events
Events Calendar
Settings