Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us — The Utah Office of Tourism — prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper […]
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UOT Industry Toolkit: Dark Skies Edition 2022
Included In This Toolkit In collaboration and celebration with Governor Cox declaring April 2022 Utah’s second official Dark Sky Month, the Utah Office of Tourism is […]
UOT Industry Toolkit: Agritourism Edition
Included In This Toolkit Today, March 22nd, is National Agriculture Day. The Utah Office of Tourism is celebrating by releasing our Utah Agritourism Toolkit! This toolkit, […]
2022 Utah Tourism Hall of Fame Nominations
Calling on industry partners to join in submitting nominations for the 2022 Utah Tourism Hall of Fame! The Utah Tourism Hall of Fame is presented by the Utah Tourism […]
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