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Featured Opportunities and Resources

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Wildfire Message To Visitors 

We ask visitors to continue to support our communities, keep Utah in their upcoming travel plans, and stay informed  through official travel updates: social media, visitutah.com, and via our consumer newsletter. 
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Elevated Strategic Plan

Our department, Governor's Office of Economic Development, recently launched a new strategic plan with the vision to make Utah a place of unmatched opportunity and livability.

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Utah Tourism Conference Registration

This is the premier industry conference where professionals gather from around the state to network, lean and seek inspiration. Hosted by the Utah Tourism Industry Association, UOT is a proud sponsor.

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Going Global Training

Join our Going Global training, August 19 at noon on Zoom. This session is for all business owners, designed to educate how to market and get more international visitors. Everyone is welcome.

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Quarterly Pulse Stakeholder Survey

By gathering diverse perspectives from stakeholders across the entire state, our office gains a more meaningful and timely understanding to inform policy and action.
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IPW 2026

UOT recently attended IPW 2026, along with several Utah partners, and conducted 150+ travel trade meetings, 20+ media meetings, and held a press conference highlighting Utah's state parks. 

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Productions Approved for Film Incentives

Five new productions for film incentives were approved, generating an estimated economic impact of $9.2 million, creating over 400 new jobs, and filming in 5 counties across the state.

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Economic Impact Report

In 2025, travel and tourism generated $13.7 billion in direct visitor spending. This spending supported 167,200 Utah jobs and led to $2.7 billion in state and local tax revenue.

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July Newsletter

The latest industry partner newsletter is now available. View the current and past editions, share with a friend, and subscribe, to receive on the first Tuesday of each month.

Recent News

Utah Wildfires and Responsible Messaging
The majority of Utah’s recreational areas remain open for patrons


Large Vehicle Restrictions at Zion National Park
Now permanently in place for the Zion-Mt. Carmel Highway


Be Prepared Before Heading Outdoors This Summer
Safety tips from the Always Adventure Safe ambassadors


This U.S. State Has More International Dark Sky Places Than Anywhere Else
Travel + Leisure 6.5.26: Utah is serious about stars; here's where to stargaze 


Upcoming Events

Board of Tourism Development Meeting
July 10, 9:00 am  |  Virtual


Cooperative Marketing Grant Interviews
 July 27-29
Utah State Capitol Complex, North Building


One Utah Summit     
Southern Utah University


Going Global Training     
August 19, 12:00 pm  |  Virtual