Red Emerald Strategic Plan

The Red Emerald Strategy is an internal guiding document to help us — The Utah Office of Tourism — prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper […]
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Responsible Tourism Amenities Survey
Our staff wants to learn of your sustainable tourism experience and how we can support and promote your efforts with a survey through March 12, 2021. Sustainable […]

Newsletters & Notices
Please SUBSCRIBE HERE to receive the latest issue of the Utah Office of Tourism Partner Newsletter for tourism information and industry updates. 03/02/2021 […]

Destination Dev. Applications Open
Update: The deadline for the 2021 round of Destination Development Grants has been extended. Applications are now due on Friday, March 5 by 5:00 pm.Starting November […]