Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us, the Utah Office of Tourism, prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper engagement […]
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2024 Utah Tourism Conference Sept 24-27
The annual Utah Tourism Conference is almost here! We hope to see you September 24-27, 2024, at the Davis Conference Center in Layton, Utah. Each year, state […]
2024 Co-operative Marketing Program Grants Announced
Congratulations to the awardees of the annual Utah Office of Tourism Co-operative Marketing Program Grants. The 2024 cycle ended with 58 applications and an exciting […]
Partner Highlights
Our Community and Partner Relations team has been on the road this summer visiting many of our partners around the state. This installment features some highlights from […]
Upcoming UOT Events
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