Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us — The Utah Office of Tourism — prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper […]
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COVID-19 Toolkit
Updated March 26, 2020 A long-standing statement on this page remains true: These are difficult and surreal days for our industry and for the world. The average daily […]
UOT Org Chart
View the updated UOT org chart to understand our organizational structure and relationships of the positions within. […]
Latest Happenings 2/20
In this issue: Director’s Message: A newly minted mission statement previews what you will find in our now finalized Red Emerald Strategic Plan. Be sure to […]
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