Utah Office of Tourism

Featured Opportunities, Resources, and News

Group of people with Utah State Capitol building in the foreground

CO-OP GRANT RESOURCES

Now accepting Round 2026 Co-op Marketing Grant application submissions through June 10. Resources, guideline, and  webinar available. 

Family of hikers at outlook of red rock formations

ADVENTURE SAFE DAY MAY 16

Join us at key locations statewide for educational materials and incentives to recreate responsibly and protect the places that make Utah special.

Train going over a bridge in a field with mountains at sunset

UTAH TOURISM CONFERENCE

Early bird registration is open for this annual industry conference, October 13-16, in the Heber Valley. Hosted by the Utah Tourism Industry Association.
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WORKSHOP RESOURCES

Resources now available from the Tourism Business Development  Workshop. Thank you to all participants for your support.  See you in 2027.

Two women walking
UTAH PERSON CREATIVE 

View our new Urban and Outdoors campaign celebrate the ability to pair vibrant city life with unforgettable outdoor adventure in the same day.

Movie camera filming a puppet with puppeteer in view

APPROVED FILM PRODUCTIONS

Seven productions were approved for film incentives, generating an estimated economic impact of $12.6 million, 600+ new jobs, and filming in 11 counties.

Family over looking canyon at sunset

MAY NEWSLETTER

The latest partner newsletter is now available. View the  current and past editions and subscribe to receive on the first Tuesday of each month.

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VISITOR SPENDING

View the fact sheet to learn how visitor spending generated $1.2 billion in state and local tax revenue in Fiscal Year (FY) 2024 and supported Utah services. 

Registration now open for the 2026 Utah Tourism Conference, with Early Bird pricing through June 30. Come together to build on the future of Utah’s tourism industry.

National Travel and Tourism Week is May 3-9, 2026. This annual event was established by U.S. Travel Association to spotlight travel’s impact. View the toolkit.

Learn how Utahns can commemorate and celebrate America's 250th anniversary by working with local communities and partners. State-wide potluck anyone?

Cedar City earns National IMBA Trail Town designation honoring communities that exhibit exceptional commitment to building, maintaining and celebrating trail systems.

Congratulations to our Managing Director, Natalie Randall, who will also serve as  Deputy Director to our agency Governor's Office of Economic Opportunity.

The National Park Service nonresident fee includes the standard entrance fee,  plus a $100 fee per person aged 16+ at Utah's Bryce Canyon and Zion national parks.