Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us — The Utah Office of Tourism — prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper […]
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Press Releases & Newsletters
Receive the latest issue of the Utah Office of Tourism Partner Newsletter for tourism information and industry updates. Subscribe here 2022 Newsletters, Notices, and […]
2022 Co-op Program Accepting Applications
The Utah Office of Tourism’s Co-op marketing program is now open for accepting applications with the following schedule: May 25, 2022 – Program opens and is […]
UOT Industry Toolkit: Dark Skies Edition 2022
Included In This Toolkit In collaboration and celebration with Governor Cox declaring April 2022 Utah’s second official Dark Sky Month, the Utah Office of Tourism is […]
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