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Featured Opportunities and Resources

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French Tour Operator Partnership to Boost International Tourism

UOT partners with the Capitol Reef Natural History Association and Comptoir des Voyages to boost international tourism and accessibility to Capitol Reef National Park, with a specific focus on the French market.

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UDAF 2026 Utah Agritourism
Economic Impact Study

Bringing visitors onto Utah farms and ranches, agritourism generates an estimated $44.8 million in annual economic activity, creating a powerful ripple effect that supports local businesses and rural communities.
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Utah Tourism Conference Registration

This is the premier industry conference where professionals gather from around the state to network, lean and seek inspiration. Hosted by the Utah Tourism Industry Association, UOT is a proud sponsor.

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Going Global Training

Join our Going Global training, August 19 at noon on Zoom. This session is for all business owners, designed to educate how to market and get more international visitors. Everyone is welcome.

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Elevated Strategic Plan

Our department, Governor's Office of Economic Development, recently launched a new strategic plan with the vision to make Utah a place of unmatched opportunity and livability.

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Quarterly Pulse Stakeholder Survey

By gathering diverse perspectives from stakeholders across the entire state, our office gains a more meaningful and timely understanding to inform policy and action.
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Productions Approved for Film Incentives

Five new productions for film incentives were approved, generating an estimated economic impact of $9.2 million, creating over 400 new jobs, and filming in 5 counties across the state.

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Economic Impact Report

In 2025, travel and tourism generated $13.7 billion in direct visitor spending. This spending supported 167,200 Utah jobs and led to $2.7 billion in state and local tax revenue.

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July Newsletter

The latest industry partner newsletter is now available. View the current and past editions, share with a friend, and subscribe, to receive on the first Tuesday of each month.

Recent News

This Eatery in Monument Valley Turns Pages of History
Navajo cuisine tells a community’s relationship with land, memory and voice


Utah named Best in Show State Pavilion at the Great American State Fair
Gov. Spencer Cox announced the recognition and thanked organizers


Utah Wildfires and Responsible Messaging
The majority of Utah’s recreational areas remain open for patrons


Be Prepared Before Heading Outdoors This Summer
Safety tips from the Always Adventure Safe ambassadors


Upcoming Events

Cooperative Marketing Grant Interviews
 July 27-29
Utah State Capitol Complex, North Building


One Utah Summit     
Southern Utah University


Board of Tourism Development meeting 
August 14, 9:00 am  |  Garden City


Going Global Training     
August 19, 12:00 pm  |  Virtual