Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us — The Utah Office of Tourism — prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper […]
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UOT Industry Toolkit: Leave No Trace Edition
Included In This Toolkit The Utah Office of Tourism has partnered with Leave No Trace to encourage responsible recreation practices. For over 25 years, the Leave No Trace […]
Press Releases & Newsletters
Receive the latest issue of the Utah Office of Tourism “Industry Updates”. Subscribe here 2023 Press Releases 1/26/2023 – James Beard Foundation Names 11 […]
New EDA Grant Opportunities
UOT is pleased to offer four new opportunities designed to help Destination Marketing Organizations (DMOs) and other stakeholders develop, market, and manage new and […]
Upcoming UOT Events
Events Calendar
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