Utah Office of Tourism

Hosted by the Utah Tourism Industry Association,  join our tourism industry on Feb. 6, as we address & outline key legislative priorities for the legislative session.

Learn the value of the visitor economy from key stakeholders, tourism spending impact per county, and our office strategic plan and grant projects. 

View the UOT grants team walk you through the final reporting requirements and ensure your ROI and budget data are accurate and complete.

This comprehensive report provides statewide trends, with data also broken out by region and industry, available in The Quarterly Pulse for 2025 Q4.

Registration now open for the workshop April 22-23, in Kanab, with agritourism, astrotourism, and the creative economy (film & cultural tourism) sessions. 

 This reports out of state visitor revenue  supporting Utah’s transportation, education, health & human services,  natural resources, and more.

The marketing team is excited to share new Utah Person spots for UOT's Parks and Beyond Spring Campaign. This campaign will run February 1-June 15. 

Resources for the 2026 National Park fee changes for non-residents, to share and help provide accurate, first-party information on your owned channels

Now required, all establishments licensed to sell alcohol to check the ID for every customer purchasing alcohol, regardless of age appearance. Learn more.