Red Emerald Strategic Plan

The Red Emerald Strategy is an internal guiding document to help us, the Utah Office of Tourism, prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper engagement […]
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EDA-ARPA Grants Round 2 Extended to Oct. 1
Learn more about the opportunities these federal funds provide to Utah DMO’s, tourism-oriented non-profits, Utah towns & communities for destination development […]

UOT Marketing Co-op Program
Round 2023 Co-op Award Recipients Congratulations to this year’s grant recipients, announced August 11, 2023. View the full list here. Traditional Cooperative […]

Press Releases & Newsletters
Receive the latest issue of the Utah Office of Tourism “Industry Updates”. Subscribe here 2023 Industry Newsletters & Notices 09/06/2023 – Current […]