Registration NOW OPEN for the Tourism Business Development Workshop, August 11-12, 2025, in Cedar City, Utah.
Discover innovative strategies to leverage Utah's exceptional star gazing and farm experiences.
Utah Office of Tourism
Featured Opportunities, Resources, and News
NICHE AUDIENCE INTERESTS
A deeper understanding of our audiences— their travel motivations, spending habits, demographics, sentiments, behaviors, and how to connect them.
JULY NEWSLETTER
Our July Newsletter is now available. View the current and past editions and subscribe to receive on the first Tuesday of each month.
FILM INCENTIVES APPROVAL
Four new productions were approved for State film incentives, generating an estimated economic impact of $57.4 million and over 380 new jobs.
PITCH COMPETITION
New! We invite you to participate in our Tourism Business Pitch Competition for early-stage agritourism and astrotourism businesses, deadline July 25.
TOURISM BUSINESS WORKSHOP
Agenda added. Generate sustainable revenue, expand visitor capacity, and enhance destination development through agritourism and astrotourism.
UTAH TOURISM CONFERENCE
Registration now open, with early bird discount until July 11. This annual conference is the state's premier gathering for industry professionals.