Utah Office of Tourism

Featured Opportunities and Resources

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TOURISM DAY ON THE HILL

Registration open. Join us and industry partners at this annual UTIA hosted event, as we address key  priorities for the 2025 legislative session. 

Two people sitting on overlook of red rock canyon at sunrise

NEW! TOURISM EXCHANGE USA

We're excited to announce our partnership in Tourism Exchange,  powered by Brand USA., to help increase tourism bookings in Utah. 

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Partner highlights blog

Read about our recent visits to Juab, Iron, and Sanpete  counties, then catch up on additional county partner visits we enjoyed in 2024. 

Town sign and business buildings

community data profiles

View community profiles that include a detailed summary of county employment, business, population, and household information.

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NEWSLETTER

Subscribe to our e-newsletter to learn what's happening in our office and the latest industry news. Editions available the first week of each month. 

Skier and next image two women eating

IN-MARKET CAMPAIGNS

In case you haven't already seen our current live in-market Ski & Winter and Parks & Beyond Winter campaigns, you can view them here.