In-Market Campaigns

We invite you to explore our marketing campaigns. From digital banner ads on the web, video placement on Connected TV and YouTube, partnerships with traveling sites such as Tripadvisor, billboards and other out-of-home displays, as well as social media, visitors are able to see what Life Elevated in Utah is all about.

Using consumer data, we develop and monitor our marketing campaigns in order to produce creative materials that appeal to our target audiences. We take pride in all that Utah has to offer, and our goal is to showcase our communities across the state. Our marketing aims to inspire visitors when they are planning their next trip, and keep Utah top-of-mind as a travel destination through the use of powerful branding.

We run three primary campaigns throughout the year. These campaigns and the dates they are live in-market are listed below:

Parks & Beyond
Winter: October 15, 2025 – January 15, 2026
Spring: February 1, 2026 – June 15, 2026

Ski & Winter
Winter: October 1, 2025 – March 15, 2026

Urban & Outdoors
Spring: April 15, 2026 – June 30, 2026

These primary campaigns encompass the many offerings Utah has available and are based on seasonality, region, and activities. This allows us to share a unified message, that no matter the reason for your visit, this is the place to be.

You can view samples of our advertising below.

Parks and Beyond Spring Campaign

Ski and Winter Campaign

Contact: Ben Cook, Director Marketing and Communications
[email protected]