Tourism Exchange
Utah Office of Tourism in partnership with Tourism Exchange USA
Webinar
View the February 6, 2025, webinar detailing the Utah Office of Tourism + Tourism Exchange USA partnership. Topics include how to Get Connected, how to expand online distribution, and how to help offline businesses become bookable online, for the first time. All these services are available through the Exchange with no upfront costs and no ongoing subscriptions required.
View the recording (Passcode: P7=wJRw0)
Press Release
Salt Lake City, Utah (February 3, 2025) – The Utah Office of Tourism (UOT) is excited to announce a transformative collaboration with Tourism Exchange USA, an open digital marketplace backed by Brand USA, set to redefine how local tourism businesses engage with the global travel marketplace...
Read the full press release here.
What is the Tourism Exchange?
Tourism Exchange USA is a B2B marketplace that provides an online booking and channel management solution for the Utah's tourism-facing businesses — accommodations, tours, attractions — with no upfront costs.
By partnering with globally recognized distribution channels like Booking.com, Expedia, Google, and more, The Exchange enables Utah's tourism businesses to get connected to a wide range of niche distributors, ultimately expanding their sales, boosting their profitability, and reaching more visitors from around the world.
Key Highlights and Benefits
- The Exchange provides multiple technology options for no upfront costs for both suppliers and distributors, helping small businesses on both sides of product development and distribution stay relevant in today’s digital economy.
- Increase reach and reduce distribution costs for Utah’s suppliers to improve profitability.
- Easily access a range of distribution channels, including major OTAs like Booking.com, Ctrip, Google, AirBnB, TripAdvisor, and more all in one place.
- Quickly add booking capability to your website with no upfront costs.
The Exchange exponentially accelerates the development and global distribution of U.S. tourism products, increasing the volume, reach and diversity of suppliers.
Partners - Just a few of the partners that can help Utah’s businesses grow
The Exchange has partnered with globally recognized connected booking systems, as well as distribution channel partners.
Connected Booking System Partners
The Exchange is already connected to many popular industry booking systems and channel managers, including Bookeo, SiteMinder, FareHarbor, and more. With the ability to pull rates and availability from your booking system, this information is updated throughout the platform in real time.
Distribution Channel Partners
Distributors gain access to live availability, pricing and content for accommodations, tours, events and attractions. The network of distributors features major OTAs, industry leaders and niche partners, including Booking.com, Expedia, Google, and more.
How does it work?
Tourism Exchange USA enables suppliers (e.g accommodations, tours, attractions) to manage live availability, pricing and bookings across multiple distributors, in its one-stop exchange.
Connecting Works for Everyone
Suppliers
Hotels, Tours, Attractions, Events, etc.
- Connect an existing booking system directly to the Exchange or take advantage of built-in accommodation and attraction booking tools for no upfront cost
- Select and digitally contract with new distribution partners/channels to increase sales
- Manage bookings through multiple distribution partners/channels to decrease costs and drive need periods
- Manage all content and pricing
- Access your dashboard to track bookings and revenue by distributors
- Take advantage of negotiated, pre-set fees/commission rates from new distributors
Distributors
Online Travel Agents (OTAs), Tour Operators, etc.
- Source new products and content at no cost
- Access high-quality destinations and experience imagery and descriptions for your own marketing needs to better position and sell products to your customers
- Work with local DMOs to create more robust and better targeted marketing campaigns that generate more sales
- Set your commission rates directly and take advantage of turn-key Trade Portal
Destinations
Local Destination Marketing Organizations (DMOs) and Municipal, County, and Tribal Governments
- Create more distribution opportunities for your partners, increase efficiency, reduce costs, and keep more visitor dollars inside local communities
- Enable OTAs, tour operators, receptives and travel agents to present a more compelling and complete view of your destination by showcasing a wider variety of products
- Link bookable products to DMO content and facilitate content-as-a-service marketing initiatives with global distributors