The purpose of these market profile sheets is to give a quick overview of the travel behaviors, forecasted trends, air connectivity, market conditions, and a general visitor profile for each of the major international markets the UOT is highly invested in.

A new feature that we added to this year’s version is that we hyperlinked to the webpage of a Utah tour package from each of the top wholesaler and tour operators in that market to demonstrate the partnership and exposure that we’re receiving from these industry stakeholders, as well as to give more context on how our state is being positioned by these travel trade partners.

Please be assured this is not the sole promotion of our state from the packages listed, as our destination is receiving significantly more promotion from each of these tour operators across additional tour packages, within their customized and tailor-made trips for FIT guests, and for ad-hoc bookings. These links to tour packages are solely an example of their Utah product for your knowledge.

We also listed the top receptive tour operators for each market to help with your knowledge of who the top tour operators are primarily contracting with in each market.

Recommended Usage
As you work to get additional partners in your individual counties involved in more international efforts, especially those with limited experience working in these markets, these profile sheets are a great tool to provide a base level knowledge of the travel behaviors and cultural differences to help prepare the frontline hospitality staff, the hotel sales managers, visitor services desks, and more for best practices with working with these international visitors. We highly encourage you all to share this with your lodging and restaurant consortiums, your visitor services teams, outfitters and guides, and other tourism partners that you are onboarding for international readiness training. These are all print-ready and you are welcome to share the physical copies out as well.