Forever Mighty Initiative

The Forever Mighty® initiative invites residents as well as business and industry stakeholders to take
an active role in preserving and enriching Utah through advocacy, ambassadorship and stewardship.

What is Forever Mighty?


Forever Mighty® is a position, an initiative, and an ethic to ensure resilient destinations and sustainable growth in Utah. With rising visitation and awareness of all that Utah has to offer, it’s more important than ever to protect our treasured places, communities and cultures. It all starts by educating visitors and residents about responsible travel to minimize impacts on our state’s cultural and natural resources. By increasing awareness and education, we can create a perpetual tourism economy while protecting our natural wonders for generations to come.

The Forever Mighty initiative encourages travelers to explore Utah thoughtfully and safely by being well prepared, treating our delicate ecosystems and cultural sites with respect, and engaging with local communities. It also invites residents as well as business and industry stakeholders to take an active role in preserving and enriching Utah through advocacy, ambassadorship and stewardship by following these principles:

  • Practice responsible and prepared travel through the principles of Tread Lightly! and Leave No Trace.
  • Foster pride in place among locals and visitors alike.
  • Support the local economy and locally-owned businesses.
  • Celebrate and respect the diversity of our visitors and our communities.
  • Encourage visitation to lesser-visited destinations, guided experiences, and off-season travel.

To learn more about Forever Mighty, visit www.visitutah.com/forever and www.visitutah.com/prepare.

Forever Mighty Style Guide

Resilient destinations and sustainable growth. Forever Mighty is a position, an initiative, and an ethic. View the vision goals to educate/inspire and preserve/experience both visitors and residents. In short, the elements of the Forever Mighty identity system will not only be cohesive within the system, they will also link aesthetically to the Life Elevated and The Mighty Five brands.

Forever Mighty Style Guide

Request Forever Mighty Logo

Logo in shape of Utah
Logo in shape of Utah
Logo in shape of Utah
Logo in shape of Utah

Forever Mighty Photo and Video Library


Images

Our team has curated a visual asset library that emphasizes the ethics of the Forever Mighty® Initiative. This library is open for media and nonprofits, but will require you to register for access. View the Forever Mighty Asset Library here.

Video