The following day the team also met with many representatives of Richfield City and Sevier County, with the help of Tourism Director Amy Myers and her part-time events assistant Cora Coates. The amount of work these two ladies accomplish is incredible! With tourism in Sevier County come the chores of organizing the annual country fair, annual ATV jamborees, competitive biking events, and a myriad of high school athletic championship tournaments held throughout the school year. And, while they’ve been championing all of these events and more, Sevier County has been hard at work developing a number of impressive tourism assets which are now ready to welcome visitors.
Richfield now has a bicycle pump track just off Interstate 70 next to their small, seasonal visitor’s center where they also give out loaner frisbees (Did you know the inventor of the Frisbee was from Sevier County?!). Biking is big in Sevier County with miles of trails. Recently completed trail systems connect most of the towns of Sevier County, and an expansion underway on the north end of the county will tie all towns to the trail. Other, more rigorous mountain biking trails wind through redrock country, with scenery and technical riding like one might expect to find near Moab. Access points to these trails are found in several locations including downtown Richfield.
Richfield also connects to the aforementioned Paiute ATV Trail, and they have their own jamboree in September. When registration for the 2024 event opened on April 1st, over 200 people registered within the first hour!
For the non-riders, there are so many other things to do, with the Fall Festival being one of the highlights. It’s part farmer’s market, part music festival. This spring there will be a first-ever Lantern Festival on April 12th. Amy Myers says Heidi Stringham of Snow College has been instrumental in spearheading these events.
Sevier County also has guided rafting on the Sevier River, or you can float it solo in a tube. The County also has fishing, hiking, a growing paragliding destination, as well as camping areas run by the Forest Service at Fish Lake, and at Fremont Indian State Park where the visitor’s center will get a 3 million dollar overhaul in 2025.
Sevier County has recently rebranded itself as Utah’s Trail Country, and they certainly live up to the claim. As Camille Johnson, community and Partner Relations Director for UOT says, “It’s all that, and a Frisbee.”
