“The reports county profiles should assist DMOs in preparing their business cases to justify their budget requests.”

Utah has a diverse travel and tourism industry, which generates jobs and income for Utah residents and produces tax revenue for the state.” Those figures are according to the Univeristy of Utah Kem C. Gardner Policy Institute’s Tourism Industry Profile for 2016. The report’s county profiles include data on travel-related spending, tax revenue, jobs and wages for each of the 29 counties and should assist DMOs in preparing their businesses cases to justify their budget requests. Read more in our Research section.