Learning About Tools and Resources for Forecasting Local Tourism Activity
This session will showcase tools and resources available from state programs and private consulting services that allow businesses to get a better sense of what tourism travel and spending patterns will look like in the future. We will focus on resources that are low-cost, widely acceptable, and have been used successfully across the state.
July 6, 2022, 12:00 – 1:00 pm
Registration information to come. Click here to see the schedule of future sessions and watch past sessions.
About the Red Emerald Resilience Training Program
The pandemic has affected so many aspects of the state’s tourism industry, many of which businesses are still learning how to adapt to. To build a more resilient tourism industry, the Utah Office of Tourism and the Institute of Outdoor Recreation and Tourism will be launching the Red Emerald Resilience Training Program in 2022. The program will share success stories, best practices, and lessons learned so that the state’s tourism industry can thrive in a post-pandemic world.