The Utah Office of Tourism is a measurement-driven organization. In addition to monitoring industry and marketing metrics, it conducts research on its visitors and the Utah communities that welcome them.
Explore the interactive dashboards below to discover lodging metrics, tourism-related taxes, visits, and more. Each topic is on its own dashboard page, so navigate with the left-right arrows on the bottom left, or… expand by clicking ‘Google Data Studio’ on the bottom right!
Sources: KANTAR TNS, Kem C. Gardner Policy Institute, National Parks Service, SLC International Airport, Smith Travel Research, Tourism Economics, Utah Dept. of Natural Resources, Utah Tax Commission, U.S. Travel Association
Looking for more on who, when, how, and why visitors come to Utah? 2018 Visitor Profile
Looking for more summary statistics on everything tourism in Utah? 2019 Utah Tourism Industry Brochure
Looking for the economic impact of tourism per county in Utah? Utah Travel and Tourism County Profiles 2018
New! Tourism impact information by county is also now available in an easy to use dashboard. 2018 Tourism Impact by County Dashboard
Looking for all in-depth reports on tourism in Utah? Gardner Policy Institute Tourism Research
Looking for current macro-economic trends on global visits to the USA? 2018 Performance and 2019 Prospects
Additionally, we stay tuned to market research by:
Denise Jordan, Marketing Analyst & Research Manager