Visitor Profiles

2005 Utah Visitor Profile This study, conducted by D.K. Shifflet & Associates provides detailed information on the demographics, psychographics and travel patterns of visitors to Utah from domestic markets.
2004 Utah Visitor Profile A presentation by Ed McWilliams at the 2005 Utah Tourism Conference, this study conducted by D.K. Shifflet & Associates provides detailed information on the demographics, psychographics and travel patterns of visitors to Utah from domestic markets.
2004 Overseas Visitor Profile A summary of a CIC Research, Inc., report based on data from the Survey of International Air Travelers which is administrated by the U.S. Department of Commerce. Find out the characteristics of overseas visitors to Utah - top markets, how much the spend, what they do, etc. Note that visitors from Canada and Mexico and are not included in this profile.
2003 Canadian Visitor Profile Based on data provided by Statistics Canada, this summary explains from where Canadian visitors to Utah originate, how much they spend, what they do, and more.
2001 Utah Overnight Leisure Visitor Profile This report highlights the demographic, psychographic, and travel pattern information of Utah's overnight leisure visitors, including top markets, most popular activities, and spending information. Compare the statewide profile to the following three segments 2001 Utah Non-Resident Visitor Profile 2001 Utah Resident Visitor Profile 2001 Salt Lake County Overnight Leisure Visitor Profile 2001 Southern Utah Visitor Profile 2002/03 Skier Profile and Comparison with 1999/00 Survey 1999 Non-Resident Ski Visitor Profile

1999 Profile of International Travelers to Utah
This report documents the demographics, travel patterns, purposes and major activities of international travelers to Utah between 1997 and 1999. Individual country reports highligh specific market trends and highlights visitor characteristics and travel patterns as well as key market strengths and challenges.

North America

Europe

Asia

Canada