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(Revised July 29, 2002)

This report describes one of Utah's fastest growing travel segments. Utah is positioned to emerge on the global scene as a result of international media exposure from the 2002 Winter Olympic Games. To maximize the growth potential of the international visitor travel segment, it is important to understand the current dynamics of the international traveler to Utah, including Utah's positioning as an international destination, international visitor characteristics and travel patterns and individual market strengths and challenges.

Complete report (1,917 kb)

Introduction & Market Conditions

• Trends in Global Travel & Tourism
• International Travel to the United States
• International Travel to Utah
  

International Market Summaries

North America

• Canada (`03 Update)
• Mexico (`03 Update)

Europe

• France ('03 Update)
• United Kingdom (`03 Update)
• Netherlands (`03 Update)
• Italy (`03 Update)
• Scandinavia (`03 Update)
• Secondary European Market (Switzerland, Spain, Belgium, Austria) (`03 Update)

Asia

• Japan (`03 Update)
• Secondary Asian Markets (Australia, South Korean, Taiwan) (`03 Update)

Australia

Appendix A - International Market Overview

Appendix B - Overseas Traveler to Utah: In-Depth Profile Analysis Complete Profile

Overseas Visitors to Utah
Overseas Visitors to Utah - National Parks
Overseas Visitors to Utah - Salt Lake City
Overseas Visitors to Las Vegas
Overseas Visitor Comparisons

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