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(Revised July 29, 2002)
This report describes one of Utah's fastest growing travel segments. Utah is positioned to emerge on the global scene as a result of international media exposure from the 2002 Winter Olympic Games. To maximize the growth potential of the international visitor travel segment, it is important to understand the current dynamics of the international traveler to Utah, including Utah's positioning as an international destination, international visitor characteristics and travel patterns and individual market strengths and challenges.
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Introduction & Market Conditions
- Trends in Global Travel & Tourism
- International Travel to the United States
- International Travel to Utah
International Market Summaries
- United Kingdom (`03 Update)
- Netherlands (`03 Update)
- Italy (`03 Update)
- Scandinavia (`03 Update)
- Secondary European Market (Switzerland, Spain, Belgium, Austria) (`03 Update)
Appendix A - International Market Overview
Appendix B - Overseas Traveler to Utah: In-Depth Profile Analysis Complete Profile
Overseas Visitors to Utah
Overseas Visitors to Utah - National Parks
Overseas Visitors to Utah - Salt Lake City
Overseas Visitors to Las Vegas
Overseas Visitor Comparisons
Many of the files on this page require 