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Welcome and Opening General Session - An Educated look into Tourism's Crystal Ball
Mary Jo Torrey, Manager of the cooperative Research Program for the Travel Industry Association of America. Learn the latest trends in both business and leisure travel, highlighting the performance of key sectors, including hotels, restaurants, public lands, and theme parks. PDF version
Research - Making Those Numbers Come Alive
Mark Brown, Senior Research Manager at D.K. Shifflet & Associates. Who are our visitors? Why do they choose Utah for their vacations? What can we do to 'spin them into our web'? Overview of the latest market research on visitor profiles, observable trends, and competitive positioning. And most importantly, how we can translate this research into our own daily business operations. PDF version
Crunching Numbers for a Crisp Economy
Mark Brown, Senior Research Manager, D.K. Shifflet & Associates, Jon Kemp, Research Coordinator, Utah Travel Council. Q & A with an international expert on travel market intelligence. Mark's latest research includes the differences and similarities between the southern Utah and Wasatch Front visitor, and a data set specific to Salt Lake County.
Mark Brown presentation - PDF version
Jon Kemp presentation - PDF version
