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Recently, the Board of Travel Development conducted a review of Utah's market share and tourism marketing resources. The board and many stakeholders in the tourism industry concluded that the amount appropriated for positioning the Utah! Brand, and advertising the state is woefully inadequate, and that opportunities for Utah businesses and destinations are being lost. This is an issue of great economic importance, as the tax revenues generated by tourism help pay for Utah´s roads, schools, and in general, have a major impact on the state´s economic climate.
In 2004, the Utah Tourism Industry Coalition then held several direct discussions with the tourism community including members of the Board of Travel Development, the Department of Community & Economic Development, travel-related associations and businesses, community leaders and legislative leadership. The result was the drafting of a performance-based funding bill called Funding for Tourism. Formerly called S.B. 7, the bill was changed to S.B. 1002 in the 2005 First Special Session of the Legislature. Governor Jon Huntsman, Jr., Senator Scott Jenkins, Representative Ben Ferry, and other members of the legislature played major roles in helping this funding bill pass. Additionally, over 40 tourism-related organizations from all over the state support performance-based funding for tourism.
Highlights of S.B. 1002 Funding for Tourism
One-page bullet-point summary
S.B. 1002 Funding for Tourism
Actual text of S.B. 1002
Effective July 1, 2005, S.B. 1002 expands the Board of Tourism Development
to a 13-member board with industry and geographic representation.
Requirements for the Board of Tourism Development (as described in S.B. 1002)
2 1/2 page bullet-point summary
