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Follow us on FacebookFollow us on TwitterFollow us on You TubeFollow our BlogspotFlickr PhotostreamUtah Travel Guide Online December 21, 2011 
UOT Logo Holiday Masthead
   From the Managing Director

Charlie BrownAs we celebrate this holiday season with friends and loved ones, we can look back on 2011 and be proud of the many accolades Utah has been recognized with in tourism and economic development. It is specifically because of our cooperative work and dedication that the state continues to be the envy of the nation.
     Tourism has been a major factor in catapulting Utah to the top of most national economic recovery lists. The state's tourism spending is up 4.7% and represents a $6.525 billion state industry...

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In This Issue...
From the Managing Director
Happy Holidays!
Utah Experiences Growth in Tourism Spending
UOT Luring Los Angeles Skiers with Billboard Campaign
NTA Las Vegas/Utah Named #1 Faith-Based Destination
AdAge Digital: Social 2012 is Web 2000
In The News
Get Your 2012 Utah Scenic Calendar for the Holidays!
Photo Gallery
UOT Christmas Card
 
Tourism Money Graphic
Utah Experiences Growth in Tourism Spending  

Tourism revenue is up in Utah and more out-of-state visitors are coming to vacation in the state, according to information released by the Utah Office of Tourism, an agency of the Governor's Office of Economic Development. Total spending by travelers and tourists in Utah was up last year to $6.525 billion, an increase of 4.7 percent, according to the Governor's Office of Planning and Budget (GOPB).
     Total direct state and local taxes generated by traveler spending was up 4.4 percent to $841 million in 2010, including $500 million in state taxes and $341 in local. The number of domestic and international visitors also jumped to 20.2 million last year, an increase of 4.2 percent.
     "Tourism is a vital industry for Utah, and these increased revenue figures bode well for our state. They are evidence that Utah continues to gain worldwide recognition as a premier vacation destination," said Governor Gary R. Herbert. "We expect tourism to continue its growth trajectory as more and more people become aware of all Utah has to offer its visitors."

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UOT Los Angeles Ski Billboard
UOT Luring Los Angeles Skiers with Billboard Campaign

The Utah Office of Tourism and Board of Tourism Development have approved a series of dynamic billboard ads targeted to affluent travelers in the Los Angeles Area. These constantly changing images will run on ClearChannel L.A. Premiere Network #1 and on CBS Westside LED Network through the months of December and January.
     These electronic billboards run on eight-second segments rotating 1013 times per day, per board; with 16 boards in all. Captions on the billboards are designed to look like tweets, with UOT extending the campaign by tweeting about the same topics found on the billboard messaging.
     To add a dynamic element to the campaign, the weather in Los Angeles and Utah is being monitored so appropriate messages can be dropped in daily about a"huge powder dump" or "Today's rain [in LA] is tomorrow's powder in Utah".
 
UOT Los Angeles Ski Billboard
UOT Los Angeles Ski Billboard

NTA Utah Delegation
       NTA Utah Delegation

LDS Temple Square
           SLC LDS Temple

 

Utah Named #1 Faith-Based Destination at NTA Las Vegas

The Utah Office of Tourism joined with more than 30 tourism partners from around the state at the annual convention of National Tour Association (NTA) in Las Vegas. More than 2,800 tour operators and suppliers were in attendance at the Mandalay Bay for four days of appointments. Utah's delegation included representatives from county tourism offices, lodging properties, bus companies, receptive operators, and historic Temple Square.
     During the conference, NTA leaders announced that Salt Lake City is tied with Israel as the most attractive spot for faith-based travel according to a survey of 1,600 tour operators. The announcement will be published in the January edition of the Courier, NTA's monthly trade publication, which is distributed to about 6,000 subscribers in the tourism industry.
     UOT will send out a NTA report to partners in January that will include leads from tour operators who are looking to bring group tours to Utah or to expand their current itineraries of the state's national parks, historic sites, and other attractions. For questions about NTA or the state's travel trade program, please contact Patti Denny at pdenny@utah.gov or (801) 538-1318.


Deseret News: SLC Top Faith-Based Dest.

 

Social Media Icons AdAge Digital: Social 2012 is Web 2000

Here's what it was like in 2000: the Web frenzy was underway, and the predictions for it were completely out of hand. In many ways, they were overblown. And yet the long-term impact of the Web was far more pervasive than any of us had expected, along surprising dimensions.
     It's the same now. Social technology in 2012 is the Web in 2000. The predictions both over- and underestimate its significance. Here's some perspective (always a badly needed commodity) from the Web of 2000, applied to the social technology world of now.
     In 2000, less than two-thirds of American consumers were online, but many of them were only occasional users.

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   In The News
 
Forbes
Utah: Best State for Business (2nd consecutive year)
New York Times
Boulder Dash: Moab, Utah
Forbes
Alta/Snowbird #2 Ski Resort in the US
New Jersey.com Travel News
Utah resorts still capitalizing on Olympic success
NBC Sports
Utah resorts still capitalizing on Olympic success
New Zealand Herald
Utah: Jurassic park sequel a five star hit
USA Today Travel
Top five bargain destinations for winter: Utah
Bloomberg Businessweek
Tourists, visitor revenue increasing in Utah
Google Utah News Story Coverage
Tourists, visitor revenue increasing in Utah
Forbes.com
Winter Vacations for Every Budget: Ogden/Deer Valley
NY1.com
Skiers Get Star Treatment At Utah's St. Regis
Salt Lake Tribune
Utah to celebrate 10th anniversary of Winter Olympics
You Tube
Utah Shakespeare Festival: Les MisÚrables for 2012
You Tube (Park City Filmed) TV Commercial
Travelers Ins.-New Bone Commercial (shot in Park City)
TripAdvisor
SLC Tops List for 'Best Bargain Ski Destination'
Wall Street Journal: Miliken Report
Utah Metros Zoom Up in Rankings
You Tube Promotional Video
Utah - The Ideal Family Ski Destination
The Atlantic
How Tourism Can Help Save the U.S. Economy

Last Chance for the Holidays: 2012 Utah Scenic Calendars $10.00 order online

2012 Utah Scenic CalendarNow in its 40th year, the annual award-winning publication highlights many of Utah's iconic destinations and stunning photography. A photo of iconic Delicate Arch in Arches National Park, taken by accomplished Utah photographer Scott T. Smith, was selected as the cover image. Many other Utah destinations are featured throughout the calendar including all five national parks, many of Utah's state parks, national monuments, ski resorts, national forests, Temple Square, and various activities available to visitors. The 2011 edition was honored with 13 awards in the National and World Calendar Awards competition, including a Gold Award for Best Graphic Design. Bulk orders of 50+ calendars are available at the reduced price of $8 each, reflected at checkout. If you have questions, please call the Utah Office of Tourism at 801-538-1900.

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