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Follow us on FacebookFollow us on TwitterFollow us on You TubeFollow our BlogspotFlickr PhotostreamUtah Travel Guide Online November 10, 2011 
UOT Logo Monument Valley Masthead
   From the Managing Director

Leigh von der Esch This issue of the newsletter certainly reflects the tremendous amount of activities occurring simultaneously to promote the Utah product. UOT is pleased that tourism has been added as a part of all trade missions led by Governor Gary Herbert and/or the International team. This has opened up our efforts to promote the state and certainly will enhance the Governor's vision to have Utah "recognized as a premiere global business destination."

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In This Issue...
From the Managing Director
2011/12 Ski Season Opens Thursday, November 10
UOT Hosts Fourth Super FAM for 2011
$110 Million Natural History Museum Opens Nov. 17
Governor Leads Canada Trade & Tourism Mission
How to Use QR Codes More Effectively
Utah In The News
Photo Gallery

Snowbird
  Snowbird, November 6, 2011
        photo: Matt Crawley

  2011/12 Ski Season Opens Thursday, November 10
UOT Board Approves Winter Media Buy
  Brighton and Solitude opened this Thursday, November 10. Utah's 14 ski resorts will kick off the 2011-12 season with an array of updates, improvements and other news. With over half a billion dollars in infrastructure improvements over the last two years, including new accommodations and redevelopment projects, on-mountain improvements, social media enhancements and added transportation, skiers and riders can experience Utah's winter wonderland at its best yet.
     Recent transportation developments from the Utah Transit Authority (UTA) and the state's ski industry have made Utah's destinations more accessible than ever.

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SuperFAM Group   Super FAM (select to expand)
  UOT Hosts Fourth Super FAM for 2011
  UOT hosted its fourth Super FAM October 5-12, leading a group of 28 participants on a motor coach tour of Utah. Represented were media and travel trade professionals from the United Kingdom, Germany, France, China, Japan and the USA. The group included magazine travel writers from China's DEEP Magazine, who will be writing a 16-page feature; National Geographic; and Faszination Fernweh of Germany. The tour visited all five national parks and Antelope Island State Park. Many participants were able to explore much of what Salt Lake City has to offer, thanks to partners at Visit Salt Lake. The trip made time for stops at the new Natural History Museum of Utah, Sorrel River Ranch and Red Cliffs Lodge in Moab, Edge of the Cedars State Park Museum, Anasazi State Park Museum, and the Cougar Ridge Lodge in Torrey, among others.
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Museum Canyon Lobby
      Main "Canyon" Lobby
$110 Million Natural History Museum of Utah Opens November 17

In celebration of the completion and opening of the new Natural History Museum of Utah at the Rio Tinto Center, the Museum will be offering free admission on opening day. Opening hours will be 10:00 a.m. - 5:00 p.m. Information on how to reserve free tickets will be available on the Museum's website starting Friday, November 11, 2011. Advanced reservations are encouraged. Tickets will be available on a limited basis to ensure a positive visitor experience for all attendees.
     Thursday, November 17, the evening before the Museum opens to the public, an opening gala will feature the architects, designers, scientists, builders, experts, and artists who all took part in creating this remarkable new Museum.
 

Alberta, Canada Trade Mission
   Governor Gary R. Herbert
      and Leigh von der Esch
       at the Canada Trade
   Mission Networking Event
Governor Leads Alberta, Canada Trade & Tourism Mission

The Utah Office of Tourism promoted the state's national parks, ski resorts, and other attractions at a gathering for travel trade representatives in Calgary during Governor Gary R. Herbert's trade mission to Alberta, Canada. "Canada is Utah's largest international tourism market and we're looking forward to sharing what's new in the industry with travel trade industry leaders in Alberta as we work to increase visitation from that country," said Governor Herbert.
     Tour operators, travel agents, media and other invited guests, joined the Utah delegation at a tourism networking event at the residence of Consul General Laura Lochman in Calgary on Tuesday evening, November 1, 2011.
     "Canadians spent an estimated $88 million (USD) in Utah last year and we're optimistic they will continue to have a positive impact on our economy," said Spencer P. Eccles, executive director of the Governor's Office of Economic Development (GOED).

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QR Code on a T-Shirt Ad Age Digital: No, QR Codes Aren't Dead. They're Just Used Badly

It's a lot of fun to call things "dead," and plenty of people are saying that about QR codes.
     But QR codes are very much alive as the stats below demonstrate. What really should die aren't QR codes but the dumb ways agencies and brands try to use them.
     Here are some recent campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure, or ad's QR Code:

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   In The News
 
New York Times
In Utah, a New Home for Natural History
Huffington Post
Astonishing Landscapes: Utah/Arizona (video)
BroadwayWorld.com
ABA: Utah Shakespeare Fest. Top 100 Event for 2012
Via Magazine
Salt Lake City's Bohemian Rhapsody
USAToday Travel
Modern Digs at Dinosaur National Monument
Denver Post
Doors reopen at Dinosaur National Monument
Great USA Escapes
Utah Scenic Calendar Celebrates 40 Years!
Yahoo Travel
America's Most Iconic Drives: Utah Scenic Byway 12
KSL.com (video)
Utah Ski resorts remain a force despite downturn
Salt Lake Tribune (video)
Report recognizes Bear River Refuge, Jordan Parkway
Frommer's
Top Adventure Destination: Moab, Utah
Salt Lake Tribune
Utah outdoors: Some favorite reader-submitted photos
Natural History Museum of Utah
NHMU Gets New Website
Fox 13
Moab's tourism industry enjoying excellent year
Bing Travel (slideshow)
Mysterious Sights: Goblin Valley State Park, Utah
Deseret News
Ski resorts push ahead despite economic downturn
KSL.com (video)
Ski resorts remain economic force despite downturn
Deer Valley Website
Ranked #1 In North America 4th Consecutive Year
Park City Mountain Resort Website
Ski Magazine: Resort Named #1 Family Vacation
Salt Lake Tribune
Hikers, bikers, off-roaders add up to dollars for Moab
Standard Examiner
Utah Gov. hosts travel promotion event in Canada
AOL Travel Blog
Watch the Natural History Museum of Utah take shape
You Tube Canon Commercial (video)
Canon TV Ad Features Zion National Park
chron.com
Stargazers, national parks hope to save dark skies
KSL.com (video)
Homestead Resort to close for 4 months for remodeling

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