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August 18, 2011 
UOT Logo Monument Valley Masthead
   From the Managing Director

Leigh von der Esch Fall is just around the corner, with cooler nighttime temperatures and an abundance of cultural activities and nature opportunities around the state. Be sure to catch Midway's annual Swiss Days over Labor Day weekend, the Utah State Fair, Salt Lake Greek Festival, Western Legends Roundup in Kanab, Timpanogos Storytelling Festival, Moab Music Festival, and Payson Onion Days; or catch the amazing profusion of wildflowers in Albion Basin and various locations in Utah's high mountain ranges enhanced by a wet spring, to name just a few!
    Visit Salt Lake and UOT are busily preparing to host tourism officials from around the country at the Educational Seminar for Tourism Organizations (ESTO), with local convention activities and discounted vacation packages showcasing some of the best of what Utah has to offer.


In This Issue...
From the Managing Director
$1.5 Million in Co-op Marketing Projects Approved
"Tour of Utah" Bike Race Finishes with Utah Winner
SLC Prepares to Host ESTO Tourism Convention
Duchesne Welcome Center Celebrates Ribbon-Cutting
Using Tablet PCs in Your Trade Show Booth
Utah In The News
Utah State Fair to Feature 11 Days of “Staycation”
Photo Gallery
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Logan: Utah Festival Opera

  Logan & Utah Festival Opera
  Utah Board of Tourism Development Approves 28 Cooperative Marketing Projects Totaling $1.5 Million
Members of the Utah Board of Tourism Development have approved 28 of 32 Cooperative Marketing applications from non-profit tourism entities totaling more than $1.5 million to promote the state to out-of-state visitors. The Utah Office of Tourism received requests totaling more than $1.8 million. The program is now in its seventh year and ninth round of funding.
     “This annual program has allowed us to partner with tourism organizations around the state to promote our ‘Life Elevated®’ brand and extend our reach in targeted out-of-state domestic and international markets,” said Leigh von der Esch, managing director of the Utah Office of Tourism.

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Tour of Utah Logo "Tour of Utah" Bike Race Finishes with Utah Winner

On Sunday, August 14, Utah resident Levi Leipheimer of Team Radio Shack won the Larry H. Miller Tour of Utah for the second consecutive year! The Stage Five (of 409 total miles) final run covered 106.6 miles and 11,000 vertical feet and finished at Snowbird Ski and Summer Resort.
    The Tour of Utah gained stature from the Union Cycliste Internationale (UCI - global governing body for sport of cycling) as a 2.1-rated stage race earlier this year. It is now one of the top three stage races for road cycling in North America.


SLC Prepares to Host ESTO National Tourism Convention

Tourism leaders from all over the country will converge on Salt Lake City at the end of the month. The Utah Office of Tourism and Visit Salt Lake are making final plans to host the U.S. Travel Association’s 28th Annual Educational Seminar for Tourism Organizations (ESTO), which will be held at the Grand America Hotel from August 28-30, 2011.


Duchesne Welcome Center Duchesne City Welcome Center Celebrates Ribbon-Cutting

On Tuesday, August 9, UOT joined officials from Duchesne County Economic Development and the local Chamber of Commerce in a ribbon-cutting celebrating the grand opening of the new Duchesne City Welcome Center. The new building offers travel information staff, artifacts and exhibits, and the work of local artists for sale. Congratulations to all those who made this multi-year effort a reality!

Tablet Computer Using Tablet PCs in Your Trade Show Booth

How can you up your game to take advantage of new technology in improving your data flow to support your show marketing ROI? Here’s one way that is starting to appear on show floors currently. Tablet computer data input processes are going to become a great new tool for trade show exhibitors. They will combine lead qualification, presentation, and lead capture into a single, simple mobile package that can be carried anywhere on a show floor. Because the need for paper data recording is eliminated, they will also offer a ‘green’ alternative to having to carry printed collateral material to and from the show floor.

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   In The News
Las Vegas Review Journal
Hollywood Western backdrops come alive in Kanab
Transworld Business
Outdoor Retailer Summer Market Sets Multiple Records
Salt Lake Tribune
Travel + Leisure touts four Utah Establishments
Budget Travel
World's Most Amazing Hotel Pools: Amangiri Listed
Salt Lake Tribune
Salt Lake City not Utah’s only flight gateway
'Does Everyone in Utah Speak Chinese?'
Deseret News
Outdoor Retailer show: gobs of $$ and visitors to Utah
Major Events Adding to Utah's Economy
Social Commerce Exchange to be held Sept. 8
Deseret News
Utah, Twin Cities, SLC lead in Volunteering
Yahoo Finance
America's Best Places to Live 2011: Farmington #12
Record-Breaking Outdoor Retailer Summer Market 2011
Lou Hammond PR Agency Fall Release (PDF)
Seasons of Harvest in Utah
TTRA Facebook Page
Check out the latest travel trends
Salt Lake Tribune
Ski Utah pushes 14-resort pass
Cooperative Marketing Projects Approved
Salt Lake Tribune
State puts tourism funding into 28 local promotions
US Department of Transportation
2011 Scenic Byway & Road Const. Grant Awards

  Utah State Fair: 11 Days of “Staycation”
Now in its 156th year, the Utah Fairpark will come alive between September 8-18 with music for all ages, "Fair Food" for the adventurous, and livestock and cultural entries from throughout the state. Offering everything from Utah turkey legs to chocolate covered scorpions, the sounds of rodeo and carnival will mix with music from the Grandstand to create an atmosphere that can only come from the Utah State Fair. This year’s talent and concert lineup features: Weird Al, KC and the Sunshine Band, Wilson Phillips, Salt Lake Men’s Choir, Due West, Big and Rich, Fictionist, and many others. For more information and to buy discounted tickets prior to opening, go to

  Photo Gallery
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