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November
24, 2010 |
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| From
the Managing Director |
 Holiday
Greetings! As we head into the season we have a lot
to be thankful for in Utah. Forbes Magazine has ranked
us the #1
state for business, and our world-class
ski resorts are opened or opening with the greatest
snow depth in years!
Summer brought us increased visitation around the state,
according to our partners, and our international efforts are paying great dividends.
One of the things we are most grateful for at UOT is the continuing commitment
of our UOT board members to the careful planning and spending of our advertising
dollars. But we will be saying goodbye in 2011 to one of our dedicated members,
Frank Jones, who has ably represented the rental car industry and whose attention
to detail as a member of the Cooperative Marketing Committee will surely be missed.
We thank him for his service and wish him all the best!
Thanks to all our partners and best to all of you and yours in this Holiday Season!
Sincerely, Leigh von der Esch and UOT Staff |
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| In
This Issue... |
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From the Managing Director |
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UOT
& Ski Utah Kickoff Winter Campaign and Ski Season |
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Vote for your Favorite Snowflake Television Ad |
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CITM Wrap-up |
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Dinosaur NM Quarry Slated for Fall 2011 Opening |
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UOT Guru Lou Hammond Named to PR Hall of Fame |
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In The News |
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Troy Thompson: Social + Mobile Website = Success |
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Photo
Gallery |
| Electronic & Social
Media: |
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UOT & Ski
Utah Kick Off Winter Campaign / Ski Season |
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The
Utah Office of Tourism launched its winter “Life Elevated®” advertising
campaign during a Capitol news conference to promote Utah’s
skiing and “The Greatest Snow on Earth®.” The $1.1 million
campaign includes three new 30-second commercial spots that
will rotate on 13 national cable networks beginning in January.
The event also included an update on improvements at Utah’s
14 ski resorts by Ski Utah.
“The ski industry is major part of our vibrant tourism
industry,” said Lieutenant Governor Greg Bell who joined industry officials to
announce at the press conference. “Not only is skiing important for our state’s
overall economic health, but I know my family and I enjoy skiing because it’s
a wonderful way to get out and get active.”
more...
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Vote
for Your Favorite Snowflake Television Ad! |
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Three television spots, featuring human-like “snowflakes” have
been created by the Utah Office of Tourism’s Salt Lake City-based
advertising agency, Struck/Axiom. The ads are posted on both
the Office of Tourism Web site and Ski Utah,
where the public can not only vote on their favorite spot,
but also enter win free ski gear from Ski Utah. Winners will
be announced December 17th, 2010.
Two of the ads will be shown nationwide on cable television. The networks include:
A&E, Bravo, ESPN/ESPN2, Food Network, Fox News, History, MSNBC, National Geographic,
Nat Geo Wild, Planet Green, Investigation Discovery, and Discovery Science.
VOTE HERE |
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| More
Stories |
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CITM Wraps Up in Shanghai
Utah's national parks, resorts, and other attractions were promoted at the China International Travel Mart (CITM) in Shanghai, China, from November 18-21, 2010. Tracie Cayford of the Utah Office of Tourism and Bruce Fullmer of the Garfield County Office of Tourism/Bryce Canyon Country joined the U.S. Travel Association and many other U.S. destinations in the Discover America pavilion at the annual trade show at the Shanghai New International Expo Center.
more... |
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Dinosaur
NM Quarry To Open Next Fall
“We’re happy to report that the new foundation system for the Quarry Visitor Center is nearly completed,” said Dinosaur National Monument Superintendent Mary Risser. “Although there is still a tremendous amount of work to be done, we think we’re still on target for fall opening of the stabilized Quarry Exhibit Hall and the new Visitor Center.”
“The National Park Service was forced to close the Quarry Visitor Center in 2006 primarily because construction techniques of the 1950s did not address the expansive soils,” Risser explained. “As a result, portions of the building’s foundation twisted and continually moved...
more... |
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UOT Public Relations Agency Head Lou Hammond Named to PR Hall of Fame
The distinguished public relations industry trade publication PR News has named Lou Rena Hammond, Chairman and Founder of Lou Hammond & Associates (LH&A), to its PR People Awards 2010 Hall of Fame. The honor sets the benchmark for excellence and celebrates the industry’s best – those who have made a career of taking chances, making tremendous strides and who understand the power of public relations. Hammond will be presented with this award at a luncheon on November 30 at the National Press Club in Washington, D.C.
more... |
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| In
The News |
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| Park Record |
| Ski Utah: Season Off to a Great Start |
| Fox Business |
| Utah Using Movie to Promote Tourism
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| First Tracks Online |
| Utah Snowflakes Landing Back on TV |
| Salt Lake Tribune |
| ‘127 Hours’: Grim
Reality, Captured in a Granite Warehouse Slot
Canyon |
| KSL.com |
| Utah Shakespeare
Festival makes small name change
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| Provo Daily Herald |
| Monte Bona seeks to increase tourism in heritage area |
| KSL.com |
| Movie tells story of man caught in Utah slot canyon |
| San Juan Record |
| Tourism on the rebound in southeast Utah |
| Salt
Lake Tribune |
| Travel returning
slowly, but still needs nurturing |
| Kauffman Foundation |
| Utah #1 in Economic Dynamism / #12 Overall |
| Travel & Leisure |
| SLC Stacks Up In America's Favorite Cities |
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| Troy Thompson: Social+Mobile Website=Success |
You don't need
a social media strategy, or a mobile strategy
or a website strategy.
...First things, first...there is no going back. Fragmentation is here to
stay. Social media, YouTube, Twitter.
That box cannot be closed. Stop waiting
for one of these mediums to fail, they
won't, accept it.
Second, anticipate the consumers need at each step. Right message, right place,
right person, right medium. Period.
Third, focus on the message, not the medium. You don't need a social media strategy.
You don't need a mobile strategy. You need an engagement strategy. An activation
strategy. A consumer-focused, up front, honest, tell me the damn story strategy.
You don't need a social strategy.
more...
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