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November 24, 2010 
UOT Logo Landscape Arch Masthead
   From the Managing Director
Holiday Greetings! As we head into the season we have a lot to be thankful for in Utah. Forbes Magazine has ranked us the #1 state for business, and our world-class ski resorts are opened or opening with the greatest snow depth in years!
    Summer brought us increased visitation around the state, according to our partners, and our international efforts are paying great dividends. One of the things we are most grateful for at UOT is the continuing commitment of our UOT board members to the careful planning and spending of our advertising dollars. But we will be saying goodbye in 2011 to one of our dedicated members, Frank Jones, who has ably represented the rental car industry and whose attention to detail as a member of the Cooperative Marketing Committee will surely be missed. We thank him for his service and wish him all the best!
    Thanks to all our partners and best to all of you and yours in this Holiday Season! Sincerely, Leigh von der Esch and UOT Staff
In This Issue...
From the Managing Director
UOT & Ski Utah Kickoff Winter Campaign and Ski Season
Vote for your Favorite Snowflake Television Ad
CITM Wrap-up
Dinosaur NM Quarry Slated for Fall 2011 Opening
UOT Guru Lou Hammond Named to PR Hall of Fame
In The News
Troy Thompson: Social + Mobile Website = Success
Photo Gallery
Electronic & Social Media:
Follow us on FacebookFollow us on TwitterFollow us on You TubeFollow our BlogspotFlickr PhotostreamUtah Travel Guide Online
UOT & Ski Utah Kick Off Winter Campaign / Ski Season  

The Utah Office of Tourism launched its winter “Life Elevated®” advertising campaign during a Capitol news conference to promote Utah’s skiing and “The Greatest Snow on Earth®.” The $1.1 million campaign includes three new 30-second commercial spots that will rotate on 13 national cable networks beginning in January. The event also included an update on improvements at Utah’s 14 ski resorts by Ski Utah.
    “The ski industry is major part of our vibrant tourism industry,” said Lieutenant Governor Greg Bell who joined industry officials to announce at the press conference. “Not only is skiing important for our state’s overall economic health, but I know my family and I enjoy skiing because it’s a wonderful way to get out and get active.”


Vote for Your Favorite Snowflake Television Ad!

Three television spots, featuring human-like “snowflakes” have been created by the Utah Office of Tourism’s Salt Lake City-based advertising agency, Struck/Axiom. The ads are posted on both the Office of Tourism Web site and Ski Utah, where the public can not only vote on their favorite spot, but also enter win free ski gear from Ski Utah. Winners will be announced December 17th, 2010.

Two of the ads will be shown nationwide on cable television. The networks include: A&E, Bravo, ESPN/ESPN2, Food Network, Fox News, History, MSNBC, National Geographic, Nat Geo Wild, Planet Green, Investigation Discovery, and Discovery Science.

   More Stories
CITM UOT Booth CITM Wraps Up in Shanghai

Utah's national parks, resorts, and other attractions were promoted at the China International Travel Mart (CITM) in Shanghai, China, from November 18-21, 2010. Tracie Cayford of the Utah Office of Tourism and Bruce Fullmer of the Garfield County Office of Tourism/Bryce Canyon Country joined the U.S. Travel Association and many other U.S. destinations in the Discover America pavilion at the annual trade show at the Shanghai New International Expo Center.


Dinosaur Quarry Enclosure

Dinosaur NM Quarry To Open Next Fall

“We’re happy to report that the new foundation system for the Quarry Visitor Center is nearly completed,” said Dinosaur National Monument Superintendent Mary Risser. “Although there is still a tremendous amount of work to be done, we think we’re still on target for fall opening of the stabilized Quarry Exhibit Hall and the new Visitor Center.”

“The National Park Service was forced to close the Quarry Visitor Center in 2006 primarily because construction techniques of the 1950s did not address the expansive soils,” Risser explained. “As a result, portions of the building’s foundation twisted and continually moved...


Lou Hammond UOT Public Relations Agency Head Lou Hammond Named to PR Hall of Fame

The distinguished public relations industry trade publication PR News has named Lou Rena Hammond, Chairman and Founder of Lou Hammond & Associates (LH&A), to its PR People Awards 2010 Hall of Fame. The honor sets the benchmark for excellence and celebrates the industry’s best – those who have made a career of taking chances, making tremendous strides and who understand the power of public relations. Hammond will be presented with this award at a luncheon on November 30 at the National Press Club in Washington, D.C.


   In The News
Park Record
Ski Utah: Season Off to a Great Start
Fox Business
Utah Using Movie to Promote Tourism
First Tracks Online
Utah Snowflakes Landing Back on TV
Salt Lake Tribune
‘127 Hours’: Grim Reality, Captured in a Granite Warehouse Slot Canyon
Utah Shakespeare Festival makes small name change
Provo Daily Herald
Monte Bona seeks to increase tourism in heritage area
Movie tells story of man caught in Utah slot canyon
San Juan Record
Tourism on the rebound in southeast Utah
Salt Lake Tribune
Travel returning slowly, but still needs nurturing
Kauffman Foundation
Utah #1 in Economic Dynamism / #12 Overall
Travel & Leisure
SLC Stacks Up In America's Favorite Cities

Troy Thompson: Social+Mobile Website=Success
You don't need a social media strategy, or a mobile strategy or a website strategy. ...First things, first...there is no going back. Fragmentation is here to stay. Social media, YouTube, Twitter. That box cannot be closed. Stop waiting for one of these mediums to fail, they won't, accept it. Second, anticipate the consumers need at each step. Right message, right place, right person, right medium. Period. Third, focus on the message, not the medium. You don't need a social media strategy. You don't need a mobile strategy. You need an engagement strategy. An activation strategy. A consumer-focused, up front, honest, tell me the damn story strategy. You don't need a social strategy.


  Photo Gallery
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