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e-Update for November 2, 2010
From the Managing Director
Leigh von der EschSNOW! It looks like fall is winding down and our ski partners are smiling with the recent snow storms.

Our celebration of the opening of the ski season will officially take place on Wednesday, November 17th at noon at the Utah State Capitol Rotunda. This is an important day for us to share our winter advertising campaign with the Legislature. We are partnering with our friends at Ski Utah to kick off the ski season and hope all of our tourism partners will turn out for Interim Day on the 17th to show support for the industry and the importance of continued legislative funding.
In This Issue...
Electronic & Social Media:
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  Snowflake Ad Campaign Ski Season & Winter Campaign Kickoff: Wed, Nov. 17  

Wednesday, November 17 at noon, UOT and Ski Utah, along with Lieutenant Governor Greg Bell, will join our tourism partners from around the state to kick off our 2010/11 ski season and winter ad campaign at the Utah State Capitol. The $1.1 million campaign features national cable advertising, and several new TV spots will be unveiled. Ski Utah will also kick off the opening of the 2010-11 season by rolling out the industry’s extensive list of resort improvements and additions. The press conference will begin in the Gold Room and move to the Capitol Rotunda for headline entertainment and light refreshments. Mark your calendar to be sure you don't miss this marquee opportunity to celebrate the upcoming ski season and kick off our winter advertising campaign!

  SAVE THE DATE: Wednesday, November 17, Travel Trade Update  

Join UOT at the State Capitol Complex, East Building Spruce Room, from 2:00 to 3:30 pm (following the Ski Season/Winter Campaign Event) for updates on our cooperative marketing program, recent familiarization tours, ESTO 2011, reports on NTA, WTM, German Sales Mission, and the State Parks Incentive Program. Lunch will be available for purchase at the Capitol Cafeteria after the kickoff event. Please RSVP to Barbara Bloedorn, 801-538-1369.   see agenda...

More Stories
2010 Superfam Group UOT Hosts International 'Super FAM'

Utah Office of Tourism conducted a ‘SUPER FAM’ (familiarization tour) October 2-9, hosting nearly 30 representatives from Germany, France, United Kingdom, USA, Japan, and Canada. The idea behind the ‘SUPER FAM’ is to consolidate both budgets and time to give the state valuable exposure to international/domestic media/trade organizations via one major Utah visit. This approach lessens the frequency of FAMs and reduces the overall budgetary commitment of all partner organizations.

Nan Anderson

UTIC Announces New Executive Director

Marian DeLay, Executive Director of the Moab Area Travel Council and President of the Utah Tourism Industry Coalition (UTIC), announced the appointment of Nan Groves Anderson to the position of Executive Director. Nan served previously in the same position from 2002 – 2008.

Recovery Chart Ad Age: Recovery in Full-Swing With Online Advertising

The Interactive Advertising Bureau confirmed today what many, at least anecdotally, thought to be true: The online ad recovery is in full-swing, with first-half revenues up 11.9% over the same period of 2009.

2009 offers some easy comparisons, but with $12.13 billion spent across search and display advertising in the U.S., it was the biggest six-month total of online ad spending on record, surpassing the second half of 2008.


In The News
Forbes Magazine
Utah Named Best State for Business
Salt Lake Tribune
Deer Valley Maintains Ski Ranking Through Downturn
Freeskier Magazine
Alta/Snowbird & Park City Among Top 12 Resorts
Amangiri: 'Peaceful Mountain' Aman Resort in Utah
Deseret News
Little Hollywood: Utah plays leading role in movie history
Salt Lake Tribune
Tourism fuels rebound in Utah’s redrock counties
P3 Update
Utah Rated Top-Ten Filming Location
Salt Lake Tribune
Out-of-state success key to Utah tourism funds
Salt Lake Tribune
Travel returning slowly, but still needs nurturing
USA Today
Business travel is up, but frugality still rules
The Atlantic
Utah Sixth-Best Performing State
Davis County Clipper
International journalists touring Antelope Island
Standard Examiner
Antelope Island draws thousands of visitors
Bloomberg Television
Governor Herbert Talks About Utah's #1 Forbes Ranking
Bloomberg Businessweek
Utah lawmakers to consider larger movie incentives
$32 million expansion announced for Ballet West
Warren Miller: Wintervention (YouTube)
Skiing the Hoodoos of Southern Utah
Photo Gallery
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