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e-Update
for November 2, 2010 |
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Ski
Season & Winter Campaign Kickoff: Wed, Nov. 17 |
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Wednesday,
November 17 at noon, UOT and Ski Utah, along with Lieutenant
Governor Greg Bell, will join our tourism partners from around
the state to kick off our 2010/11 ski season and winter ad
campaign at the Utah State Capitol. The $1.1 million campaign
features national cable advertising, and several new TV spots
will be unveiled. Ski Utah will also kick off the opening of
the 2010-11 season by rolling out the industry’s extensive
list of resort improvements and additions. The press conference
will begin in the Gold Room and move to the Capitol Rotunda
for headline entertainment and light refreshments. Mark your
calendar to be sure you don't miss this marquee opportunity
to celebrate the upcoming ski season and kick off our winter
advertising campaign! |
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SAVE
THE DATE: Wednesday, November 17, Travel Trade Update |
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Join
UOT at the State Capitol Complex, East Building Spruce Room,
from 2:00 to 3:30 pm (following the Ski Season/Winter Campaign
Event) for updates on our cooperative marketing program, recent
familiarization tours, ESTO 2011, reports on NTA, WTM, German Sales Mission,
and the State Parks Incentive Program. Lunch will
be available for purchase at the Capitol Cafeteria after the
kickoff event. Please RSVP to Barbara
Bloedorn,
801-538-1369. see
agenda... |
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UOT
Hosts International 'Super FAM'
Utah Office of Tourism conducted a ‘SUPER
FAM’ (familiarization tour) October 2-9,
hosting nearly 30 representatives from Germany,
France, United Kingdom, USA, Japan, and Canada.
The idea behind the ‘SUPER FAM’ is to consolidate
both budgets and time to give the state valuable
exposure to international/domestic media/trade
organizations via one major Utah visit. This
approach lessens the frequency of FAMs and
reduces the overall budgetary commitment
of all partner organizations.
more... |
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UTIC
Announces New Executive Director
Marian DeLay, Executive Director of the Moab
Area Travel Council and President of the
Utah Tourism Industry Coalition (UTIC), announced
the appointment of Nan Groves Anderson to
the position of Executive Director. Nan served
previously in the same position from 2002 – 2008.
more... |
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Ad
Age: Recovery in Full-Swing With Online
Advertising
The Interactive Advertising Bureau confirmed
today what many, at least anecdotally, thought
to be true: The online ad recovery is in
full-swing, with first-half revenues up 11.9%
over the same period of 2009.
2009 offers some easy comparisons, but with
$12.13 billion spent across search and display
advertising in the U.S., it was the biggest
six-month total of online ad spending on
record, surpassing the second half of 2008.
more... |
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