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| e-Update for November 25, 2009 |
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| From the Managing Director |
It's hard to believe that we are heading into the holidays! Last night's snow storm reminded me of how wonderful it is to live in a state that has four seasons of recreation and activities all year long.
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SAVE THE DATE : UOT Board Meeting, Thursday, January 14, 1:30 - 3:30 pm, SLC, Location TBA
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| UOT Launches $1 Million Winter Campaign |
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The Utah Office of Tourism is spending approximately $1.085 million on a winter marketing campaign including online display banners, paid search engine placement, and television advertising. UOT coordinated campaigns with Ski Utah to extend the reach and effectiveness of both by combining efforts. The Office of Tourism will run TV and online advertising, while Ski Utah will place print and online ads.
Objectives of the online campaign are to position Utah as a premier destination for winter travelers, increase ski planner/travel guide request and downloads, and increase traffic to our consumer Web site, www.utah.travel. Of the winter media buy, $85,000 will be used to place display ads and $15,000 will go towards paid search engine placement.
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| More Stories... |
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Utah Ranks #8 In Nation For Increased Travel Spending
In recent numbers released by the US Travel Association, Utah ranks eighth in the nation in increased traveler spending.
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US Travel Assn: 90,000 New US Travel Jobs for 2010
The U.S. Travel Association announced that projected modest 2010 increases in leisure, business and international inbound travel will enable the industry to add nearly 90,000 American jobs.
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UOT/Film Commission Rocks LA
In an effort to promote Utah’s tourism and film industries, the Utah Office of Tourism, Utah Film Comission, and Delta Air Lines held two events in Los Angeles on November 10.
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Photos: Utah Around The World
See our Web gallery of UOT's recent Utah super FAM, World Travel Market London, ITB Asia Singapore, and Japan sales mission.
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