The Utah Cooperative Marketing Program has money available to reimburse qualified entities for half the cost of a full page, half page, quarter page or eighth page advertisement in a special Madden pre-print newspaper publication. This program is available to qualified Utah entities on a first come, first serve basis as there are limited funds. The Madden Pre-Print publication is an 8 to 12 page full color, Parade Magazine-type newspaper insert that is used by many of our surrounding states. The special Utah insert will reach 1,000,000+ customers in targeted markets.   The Madden Program also includes a reader response call to action for each advertiser and inclusion on their website, www.vacationfun.com   The first insertion date is April 27, 2008 with a space deadline of February 1, 2008 . Please contact our Madden sales representative for additional information.

• Who May Apply
• Eligibility Requirements
• Guidelines
• Co-op Reimbursement
• Reimbursement Form
• Madden Rate Card

Spring 2007 Utah Insert

• Over 1million insertions ran on April 29, 2007
• Utah's Madden insert is the largest first-time insert
• Over 50,000 brochures were requested by insert readers
• Average of 3,846 leads per advertiser in insert
• One of the largest generators of leads in Madden History
• 13 Co-op partners and 6 for- profit entities participated in the insert with the UOT
• Inserts ran in Denver Post, Las Vegas Review, Los Angeles Times, Orange County Register, San Jose Mercury News, San Francisco Chronicle