Utah Cooperative Marketing - Madden Pre-Print Inserts

Due to limited funding, this program is available to qualified Utah entities on a first come, first serve basis.

Insertion Date: April 27, 2008
Space Deadline: February 1, 2008
Materials Deadline: February 8, 2008
 
Who May Apply
  • Cities, counties, non-profit destination marketing organizations (DMO’s), and similar public entities (as outlined in the Utah Cooperative Marketing legislation)
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Eligibility Requirements
  • Non-profit organizations that have been in existence for a minimum of one year, in which the primary goal is to attract and retain additional visitors for Utah through tourism promotion.
  • DMO’s: Destination Marketing Organizations, such as Chambers, Convention and Visitors Bureaus and Regional Tourism Organizations.
  • PSO’s: Public Sector Organizations, such as Events, Festivals, Associations, Attractions, Recreation and Entertainment Venues.
  • Organizations exempted from Federal Income Tax under Section 501 of the Internal Revenue Code.
  • Applicants may not use the 501 (c) status of another entity or their out-of-state parent organization.
  • No qualified entity may serve as a fiscal agent for a non-qualified entity.
  • Co-op funds cannot be matched with other state dollars.  Applicants (and joint applicants) will be required to identify the source of their matching funds and any state support they are currently receiving.
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Guidelines
  • A minimum of 25% of the ad unit must be specific to the Co-op applicant
  • Ad units must be at least 1/8 of a page
  • Final ad unit is subject to approval by the Utah Office of Tourism
  • Use of the Utah logo is not required as it will be included in the shell of the advertising section
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Price List

Ad Unit Size

Partner Price*

State Match

Total

1-Full Page

$8,858

$8,858

$17,716

Half Page

$4,87150

$4,871.50

$9,743

Quarter Page

$3,100

$3,100

$6,200

Eighth Page

$2,215

$2,215

$4,430
  • Artwork may be required to fit pre-determined specifications
  • All ads must be checked and verified by the paying entity, the Office and Madden are not liable for ads with incorrect content
  • Prices listed are Net Rates, meaning the purchase is done directly between Madden and the Entity and not through an ad agency, if done through an agency will be subject to Gross Rates

The Madden Program includes a reader response call to action for each advertiser and inclusion on their website www.vacationfun.com.
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Co-op Reimbursement
Preprint Co-op participants must first pay the entire amount to Madden and then submit a Preprint Co-op Reimbursement Form along with the tear-sheet to UOT by fax at (801) 538-1397. UOT will reimburse qualified entities for half the cost of a full page, half page, quarter page or eighth page advertisement in a special Madden pre-print newspaper publication.
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Madden Representative

Allison Cessna
Senior Account Manager
Madden Preprint Media
1650 East Fort Lowell Road
Suite 1000
Tucson, AZ 84719
877-568-4681 - Toll Free
520-275-6070 - Mobile
acessna@maddenmedia.com