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In 2000, those who knew of Utah as a vacation destination held it in high regard. But most Americans were still unfamiliar with the tremendous vacation opportunities that awaited them here. However, with the tremendous exposure Utah received from hosting the 2002 Olympic Winter Games, that is no longer the case. Awareness for the state dramatically increased thanks to the Games, and it is now the job of the Utah Travel Council to translate that newfound awareness in to an increased desire to visit the state.
