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During the NBC broadcast of the 2002 Olympic Winter Games, Utah received more exposure than it had ever received in the past. However, the Utah Travel Council needed to take this new found awareness and translate that it to visitors to the state. In an effort to achieve this, the Travel Council created a television campaign that played on the emotional connection people had to the Games and used that connection to extend an invitation to visit the state. We wanted them to come away thinking that although the Games were ending, all the beauty and recreation the state has to offer were still here for them to enjoy.
