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Advertising for Winter 2003 - 2004 focused on our winter ski message. Cable TV and Metro Traffic report sponsorships were bought in select heavy feeder markets such as Los Angeles, San Francisco, Phoenix, Portland, Seattle/Tacoma, and Las Vegas. In addition, magazine ads were placed in various National publications including Architectural Digest, Conde Nast Traveler,Gourmet, The New Yorker, Outside Traveler, Outside, Sports Illustrated, Sunset, and Texas Monthly.

Advertising for Spring 2004 focused on our warm weather message and will consist of magazine ads placed in National publications including Gourmet, Sunset, Men's Journal, Outdoor Photographer and Outside.